What push notifications are
Push notifications are at the cutting-edge of telecommunication industry and utilize cutting-edge technology to deliver messages to the users who have got subscription to receive them. Basically, push notifications are succinct messages that appear on a mobile device of a user. These groundbreaking telecommunication technology is workable even when the user is not active on his/her mobile app and/or even in the mobile device.
Push notification service is multipurpose and are very helpful for a user in miscellaneous ways. For example, they are instrumental in enabling the users be cognizant of the up-to-the-minute latest events and happenings taking place in different markets, and other interesting events such as clearance sale, educational exhibits, give you info about available coupons and what not.
Push notifications are tantamount to a standard SMS text message and mobile alerts and they are reachable to users who already have the app installed on their mobile device. Push notifications are compatible with different mobile operating systems such as Android, iOS, Windows, Blackberry, Fire OS etc.
Why Push Notifications are used
As already mentioned above, push notifications ensure a heightened level of convenience and therefore matter to app users mightily. Once you have installed push notification app on your mobile device, you can expect to receive:
- latest news, sports scores, available coupon codes on your mobile device screen
- Messages related to traffic, climate, and ski snow documentaries
- Flight check in, occurrence, and connection info
For application publishers, push notifications assist very much in communicating straightforwardly with a user. The good thing with this innovative communication technology is that they are not filtered out as junk e-mail in an inbox. They are also very helpful in reminding users to use an app, whether it is active or inactive.
Push notifications are again helpful in a variety of activities such as:
- Marketing products/services or a company and enhance their profits
- Perfecting end user’s experience
- Converting little-known app end users to well-known ones
- Sending transactional acknowledgments instantly
- Encouraging users to utilize a variety of marketing resources such as social networks