Many of you may be intrigued to learn what push notification is exactly and whether it had to do with text message or not? And the answer is text messaging and push notifications are mightily interrelated to each other and so there are only slight underlying differences between the two to be spotted. To underline the similarities between the telecommunication tool share with each other include they both turn on the display screen of a user’s mobile device, the range of the message is also limited and they both have the standard open rates of more than 90%.
So now, how it comes that push notifications surmount text messaging?
The key aspect, which enables push notifications to gain an upper hand on text messaging, is definitely the cost. Maximum users do not have unlimited texting plans and are therefore got charged for every text message you send. This can get on the nerves of users and cause them to consider your message adversely. On the other hand, they may eschew the use of potential messages collectively, which is not a good thing for business.
The same is valid for them at the business’s end too. The cost to send out an enormous quantity of texts is pertinent to a lot of businesses, particularly small ones, based on what services and interfaces are used to sending out messages. Push notifications, on the other hand, are indefinite and free of cost when you build and handle your app via Bulk Push notification messages.
The opt-in/opt-out dynamic also backs up push notifications, when it comes to user’s attitude. Users have absolute control over which apps send them notification messages, and may even denote which types of notifications they wish for from each app. Text messages, on the other hand, typically come uncalled-for. In fact, because of the sale of phone number lists between companies, some users may take delivery of spam-based texts and look at SMS as a lower-quality messaging medium.
Push notifications also augment engagement with your app and perk up user maintenance rates. With this in mind, push notifications are the thing to help cause activity related to the topic of your message. They also step up the returns you see from your app. Push notifications play a dual role and offer a range of benefits right away.
With Bizness Apps, we also enable you to send custom messages to your customers that entice them to come back into your business. For example, you can send a beautifully designed push notification message in seconds offering people 10% off their dinner within the next hour if things are slow during certain business hours.
Push notification technology is not only instrumental in driving new potential customers, but also attract dyed-in-the-wool customers back into your enterprise. The return on investment here is absolutely astounding for a small-scale business.