Push technology is a groundbreaking telecommunication technology to transmit direct messages or communications to a push competent client (i.e. a mobile device) from a centralized messaging server. The reverse of push technology is pull technology wherein the client asks for the specific data from a server which gives a response by transmitting data to the device (e.g. for website browsing). On the other hand, push technology enables a user to ‘opt-in’ to specific types of messages that will be transmitted straightforwardly to their mobile devices. It is easy to send push notification messages by way of wide-ranging methods. The widespread push technology is Short Message Service (SMS), which is used to send text messages from one mobile device to another. Another helpful alternative to SMS is Multimedia Messaging Service (MMS), which uses both SMS and Wireless Application Protocol (WAP) to send specific types of messages. To be precise, the Push Notification Technology is very helpful in transmitting pictures and video from one mobile device to the other. By way of these tools, it is easy for you to transmit a message that can activate applications or alerts on a mobile device.
Local and Push Notifications are the thing to keep the targeted users updated about relevant content, albeit whether your app is running in the background or is in lax mode. They also have brilliant marketing likelihood since they enable communications to reach a customer’s mobile phone from a central server. This feature a vast range of benefits as it can enhance your entire marketing gimmick, whilst cutting down the price rates of communication. Possibly, you can customize the messaging because a maximum number of mobile devices are having an individual owner who will most have it with them all day. The types of notifications entail a specific level of interactivity, as the owners are expected to see the new received messages and updates by the time they become active on their mobile devices.
Last but not the least; messages can be transmitted unswervingly to numerous customers at one time, in a much-targeted style, which cuts down the number of impassive customers who would likely be in receipt of your messages. With the passage of time, a number of companies tend to follow push technology with the view to sending push information to their customer’s mobile devices the likelihood for a hard-hitting mobile marketing campaign to become even more successful. So if your mobile marketing campaign is void of push technology, it is high time to start using it right away.