Notifications are one of the most fundamental elements in mobile apps. The primary purpose of notifications is to put some necessary or attention-grabbing information across the targeted users in a more feasible way. However, these seemingly regular constituents of your software call for as much judgment as anything else; particularly with regards to the message that you want to send. Nevertheless, if you give less heed to petty things, it is relatively easier to worsen them.
What is the bottom-line of Push Notification?
Apple diversifies notifications into local and push ones. The divergence has been very evidently set by Apple:
Local notifications are designed by an application and sent on the similar device. – Push notifications, also termed as distant notifications, are sent by your server to the Apple Push Notification service, which delivers the notification to devices.
Functional Notifications: Exact Time, Exact Place
Local notifications are sent to targeted users when the app is active in the foreground mode. They are typically used for encouraging users to give a rating to the app and pen a review, bestowing on rewards, giving incentives to download and install latest update, as well as offering to view innovative features subsequently. The strategy works well to hearten the users, to get the valued experience.
Push Notifications entail interactions with the server, and they are typically sent to users while the app is active in the background mode. While local notifications encourage users, push notifications attract users to go back to the app.
To sum up, it is actually the quality of the messages, which ensures success. In the world of mobile marketing both local and Push Notifications are widely used and will continue to be used in the time to come.