Push notifications are among the most effective and all the rage marketing tools that create a huge difference in keeping mobile consumers on the go. However, the question turns up incidentally like what types of messages should you send, and to who? What is high time to share a push notification with your targeted mass? The answer lies in helpful planning. Moreover, since mobile device being a very personal medium, it pays to individualize; our devices are extensions of ourselves.
But from what point does this individualization initiate? It is worthy for app managers to personalize messaging depending on users’ behaviors, their predilection, their region, and the time of day? The more modified your ios or Android Push Notification Service is, the better it is, so it is indeed an amalgamation of all of these salient features and so on. Below mentioned are a handful ideas to help you get started well:
1. Segment (and Microsegment) Your Audience: Down-to-earth personalization begins with considerate audience sectioning You can do this depending on the varied wide range of lineaments or executions such as age, location, and up-to-date app goings-on. However, it is a good idea to move even further and micro sectioning your audience into more minuscule, more intended host of audiences.
2. Ensure Precise Time, occurrence: According to recent researches, it has been come into view that weekdays typically feature the most favourable response rate, as every app is poles apart in mutual. Explore the data and resolve the time when your users are responsive to the fullest, then add that into your plan. Likewise, a multitude of messages is not essentially better. Pay attention first on delivering the right content at the nick of time; then watch, listen, and fine tune in that accordance.
3. Location-based Push Notifications: Virtually half of mobile app users opt-in to both push notifications and location-based content, and when exercised in tandem, they can give exceptionally attractive and delightful experiences. Retail apps, for case in point, typically send sale reminders—and if the reminder is sent when the user is in close proximity to a store location, it becomes much more tempting and action stimulating.
4. What Kind of Content is Effective: Sectioning your app audiences can generate substantial insight into what to share. For case in point, the former conduct of a separation of your app users can evince you products or content that parallel users might also be involved in. Bulk Push’s delivering push notification recommendations and updates contingent on users’ preferred shows and movies. Another helpful tip: During on-boarding, ask your customers for the type of content they have a preference for. Then, you can utilize that to deliver messages that are more attractive.
Mobile users have multiple apps installed on their devices, yet virtually a quarter are utilized once and then blanked out of mind. Well-forged, heedful push notifications Android or ios will aid your app to be noticeable. However, the key is basically personalization. The more pertinent and practical your messages are for your targeted audience, the more will be the success of your marketing campaign.