Push notifications are a useful tool for customer communication in today’s competitive era. Whether in the media sector, e-commerce or banking, almost all sectors know the potential and use push-notifications in their mobile marketing. A closer look is worthwhile because in the last few months push-marketing has done so much.
When sending push notifications, it is important to address to the right person at the right time with the right message. Also, the following things should be kept in mind essentially:
Is the user interested in the subject?
Is it the right time to send the user a push message?
What data do I have to make available to the user in order to make the communication as personal and relevant to the person as possible?
How many push messages have the user today received from me?
Push notification technologies we use at BulkPush, one of the leading push notification service providers, is comprised of the ideal features. Messages can be personalized and targeted to specific groups of people, whether geo-targeting by location, by the age of users, or based on their last app action (purchasing, the first-time use, etc.). This is important since efficient personalization can increase the click rate by up to four-fold. Our technology also facilitates in regulating how many notifications a user receives per day. Media should use this opportunity not to drive away their customers. Particularly sensitive to push notifications are mainly Apple Watch and Smart Watch owners, as they are informed by a brief vibration about each push. Personalization and control of the number of messages sent via our platform will avoid possible opt-out and increase customer loyalty, as the value of the message is the focus.
BulkPush is the premier mobile Push Notification Service provider offering website utilizing state-of-the-art push notification technology for mobile apps, websites, and Facebook messengers. Our high-tech SaaS platform enables customers to increase their customer loyalty and conversion to Desktop, Tablet and Mobile. At BulkPush, we send over 1 million push notifications per month to over 300 international customers. The price rate we offer is out of the world and is extremely affordable for every customer.