Good mobile messaging bridges a strong relationship between a brand and its users,” said the CEO and founder of BulkPush. He feels elated and excited to share his knowledge on four essential features all ideal mobile push notifications have in common:
1) They turn up a neat spot between achieving a brand’s goals and its targeted Users’ Goals
Considering the mechanisms of your mobile messaging and mobile engagement endeavors — where, when, what and how you deliver your mobile notifications — your basic goal is to turn up a neat spot or a hub between the targeted users’ needs and your brand’s goals. And then stay in the zone.
With the view to achieving this, it helps to have a crystallized intelligence of your mobile gimmick, particularly your app’s value initiative.
2) They facilitate for Mobile Users to Take Action
Discover distinctly and particularly what the “action” is that you intend them to take — and facilitate them to take that action. Exploit deep links that take them specifically where they would look ahead to landing to carry out the action.
3) They Achieve a Goal
Ensure that you are not doing it repeatedly on any of your messaging channels. Just have a guess about what your user’s expectations are. Is this the same notification that they have requested? Is it a projected communication? Is it helpful?
4) They are relevant and helpful
We urge you to visit our website and utilize our mobile messaging push notification features. Also, just have a look at your entire message channel options and resolve which channels are just the tickets for the various types of messages you have slated for sending.
There are a couple of ways to split up messages — from more advanced segmentation that needs to be laid out at the back end of your app with tags, to time-based preset triggers that are relatively effortless to put into practice.
No matter what your overture is, our data makes it clear that personalizing your mobile push notifications in any way can result in a dramatic improvement in the engagement of targeted users.