Here is How Multi-Platform Push Notification Can Increase Sales:
A clear and laconic message:
The character limit for a single notification typically ranges from 40 to 120 based on the Operating System it uses. This makes framing a widespread yet a useful message all the way considerable. The Push Notifications must push the reader for taking some action. Simply informing them of an event will not cater to the need; the message should give them clear-cut information of the clear-cut benefits entailed in clicking on the notification.
Delivered at the right time:
Delivery is a key aspect when it involves increasing sales through multi platforms. It is quite easy to send notifications in a specific batch. However, if the time zone of the subscriber is not well thought-out then it is pointless to send these out. Given the fact that the subscriber is meant to click on these notifications right away, the sender must nail the timing.
Must not be too frequent:
Web push notifications are rather simple to opt in. However, if sent out several times a day, they can be opted out of subscription without a second thought by the customers. Hence, meticulously planned messages sent tactically over the course of the day will work wonders than sending limitless notifications every hour.
Personalised as per the needs of the subscriber:
It is essential to resolve what the customer is expecting from the website. Generic messages that are inappropriate will end in smoke without giving any benefit to anyone. As a result, it is a must for the sender to look at the subscriber’s preferences by using segmentation. A great way to assign a category to customers is to request their preferences while opting-in. Another more extraordinary way is to keep a tab on their internet activity – the web pages they visit, what products/services they are searching for. The entire information can aid you split up your customer base pockets that must be as narrowly defined as possible.
The click-rate for these notifications should not be the solely tracked feature:
A plenty of webmasters put this part out of their mind. It is easy to feel overjoyed with high click-rates and pay no attention to the study of actual results. While it is easy to get preoccupied with this evident success, the sender must keep in mind that there are improved metrics that should be given heed to. Some of these metrics include a number of form fills, a number of actual buying and a number of ad clicks.