Push notifications are one the most widely used mobile marketing techniques today. With the number of people using smartphones in billions, they pose an exponential opportunity for businesses to establish long-term individual relations.
Certain factors make push notifications highly effective like:
They encourage users to take immediate action
Drive real-time engagement
Facilitate easier sales and after sales support
Geo targeted Push Notifications can help you even more
At BulkPush, we always stress the importance of going local. Most people use their smartphones to gather information and make decisions about things or purchases that they make every day. Thus, these decisions are affected by their geographical locations.
This is the reason why analyzing and targeting geo targeted push notification yields better results as you tap directly into the daily patterns of potential users.
Here are more benefits of geo targeted push notifications:
Targeted Actionable Information
The idea of push notifications revolves around relaying instant call to actions to your user based on actionable information.
With geo targeting, you get more refined information to filter your marketing. This way the call to actions you devise yield higher results than your competitors
Moreover, most customer needs are local in nature. If your services intersect with them, then geo-based targeting helps you augment that part of the market for your benefit.
The Geofencing Advantage
Geofencing is a byproduct of geo targeting. It allows marketers to establish a virtual fence around a geographical area for targeted marketing efforts.
You may have already seen this on Facebook marketing dashboards where you define a certain radius in which you feel your key demographic is. This is an excellent way to leverage local preferences of users.
Now the performance depends on what actionable information you inculcate. This process is ideal for seasonal sales, surges during certain events, and particularly latest offers from startups that are looking for disruptive results.
Proximity Based Offerings
Businesses and service providers can use messages and push notifications based on geo targeting that inform customers of trending promotions, sales and events in their area.
For the end user, this is high-end value proposition. If you look at it from both ends, then it’s a win-win because the user owns the smartphone for certain technology-based privileges. You, with the geo-based proximity offers, are providing that privilege.
You provide both value and convenience. This becomes a convincing selling point and fosters a new line of loyal customers with long-term brand awareness and engagement.
BulkPush provides highly advanced geo targeted push notification services for its clients. With our devoted server, you can easily have the tools to send our notifications to millions of customers with one click.
You can choose from a diverse set of platforms including WordPress, iOs, Android, Windows, Blackberry, Mac OS X, Amazon and more. We offer indefinite pushes for all our customers using the all-inclusive accounts.
Geo Targeted Push Notifications can enhance your business by augmenting revenue from local markets. There advantages pose a big opportunity for marketers and product owners.
Contact us today to discuss how you can have a framework that works ideally for you.