Web Push Notifications, also known as, browser push notifications are short and quick messages directly sent to a user’s devices – be it a laptop, desktop, smart phone or tablet. The notifications are sent to those who subscribed for the notifications. To get the notifications, it is not mandatory for a user to browse the website. When subscribed; they automatically start receiving the updates when the website sends out the notifications. The main idea behind these notifications is to ensure visitors come back to the website.
Once a user subscribes for the notifications, he will start receiving the notifications. Users don’t have to be on your website to receive and click on the notifications. The core proposition of web push notifications is to bring back users to the website.
Push notifications are completely permission-based so there is almost no room for spamming. Push notifications can improve the conversion rate by multiples, help marketers access hands-on statistics and calculative insights into user behaviour. Push notifications act as a holistic means of reaching out to targeted audience in a simple, permissible, and user-friendly manner. It is a complimentary communication channel.
There are some awesome ways to increase and improve your web push notification opt-in rates
Offer a comprehensively clear and simple value proposition
Develop a two or three tap opt-in process. In other words, multiply the scope to engage users.
Always try to develop it in a contextual manner
Write clear, concise, problem solving, and value text
Wear your design and text some personality
Maintain a soberly frequent yet non-invasive frequency
Also, ensure that it is easier for users to opt out
In simple words, Push Notifications means better opt-in rates, high click through rates, improved user experience. The advantages of using push notifications for communication include they can be highly personalized, they are visually appealing, they enjoy highly improved and great delivery mechanism.
If used in a holistic manner and using ideas; push notifications can improve value to businesses. Marketers are using push notifications in a variety of ways so that these can add high value to their businesses.
When it comes to retargeting a particular set of audience or even targeting it using the most simple and ethical means of communication system, retargeting through push notifications work!
Content marketing is one of the most highly useful means of marketing today. Using push notifications, you can easily target specialized set of audiences through content marketing.
Product updates and announcements
Push notifications can be used to smartly and in real time inform targeted audiences about new product launches and updates.
Engagement and retention
Push notifications can improve user retention with the help of smart and simple product updates and announcements
These notifications can also be used for flash sales. Push notifications are a quick way to inform and entertain audiences.
These are some of the ways push notifications can be used to improve business value!