Push notifications are a very friendly and effective way to retain users, keep your Goal of Engaging your Targeted Audiences in a holistic manner, they serve not just the purpose of informing your audiences of a news and update concerning your products/services; they also work as reminder tool to them you exist.
If, as a marketer, you are solely looking to increase the number of downloads and comments on your app page; you are mistaken. The true objective of a mobile friendly strategy should be to retain users; and developing a solid strategy to keep your dedicated audiences coming back to you. Push notifications help in this regard as well.
Push notifications can be of different types; with many different formats and content. To maximize user retention and ensure an inspired marketing strategy; few things you should integrate into your marketing campaign while working with push notification include below –
Develop push notifications that are encouraging and inspiring
People are bored of notifications and overdose of surplus content on their smart phone every day. That’s why to stand out of the rest and develop a winning image of your own, the best idea is to Develop Push Notifications that Encourage and Inspire them. So, your content need to solve their problem and raise a sense of emergency so that they are tempted to read it, click it.
Learn where your users are – in a smart and simple way
Mobile users prefer many Different Types of Push Notifications, and a research states they like notifications with a special offer based on their present locations. Neoshop’s personalized, geo-based notification in the following image uses a user’s first name, and it lets him know that there is a shop near to him where can use some of the credits he has accumulated.
Keep it short and simple – so that it excites without supplying overdose of information
Keeping your message short and simple is yet another great way to drive user engagement. Without giving your users too much of information and overpowering their screen with content that they are most likely to discard; you should be pinpointed, the content need to be catchy; short and simple.
Other awesome ways to develop useful push notification to generate better user engagement
- Alert people with content that matter them
- Understand your users and then develop campaign around their interests
- Know what to write and when to send them messages
To learn more about User friendly push notifications, we recommend you visit this website!