How Push Notifications Work in Web Applications?


Push notifications can simplify your effort. Read

Push notification is a type of message that is pushed from backend applications on a specific server to a defined UI – which is short for user interface; such as mobile applications or desktop applications.

Push notification is a message that pops up on desktop, hand-held devices, laptops etc

Push notifications can serve a number of purposes. Such as they can demonstrate the most recent transaction, news, downloading a service etc.

Push notifications have been becoming increasingly popular for a number of standalone reasons. They are effectively used for a number of standalone purposes. They can effectively improve a company’s image to its base of consumers. The more a push notification is effectively designed and better its content, quicker is the scope for a brand to communicate and connect with audiences.


Push notifications have a number of standalone benefits some of these necessarily include –

  • They boost application engagement by a whopping 88%
  • 65% of users return to an app within 30 days when push is enabled
  • They enhance and channelize a communication system
  • They can bring forth important messages interactively
  • They have a varied range of useful functions strategically positioned to yield meaningful benefits


So, Push Notification Is Becoming Popular For A Number Of Benefits they offer. With push notification, a brand can necessarily channelize its work portfolio and improve its communication.

However; when it comes to push notifications, a brand however need to understand how it works in terms of communication. Now, when it comes How Push Notification works in web application, we need to understand how notification is sent

A user visits your website, you ask for permission to send notification and register a service worker

If permission granted, read the device token and send it to the server and stored

Now you can send the notification to the user

Different APIs have different process of delivery and installation of services. Some Push APIs are supported by specific browsers. Using a third party helps can channelize the effort of sending notification.

These are some of the benefits associated with push notifications and the way a notification is aligned. The entire process is simple.

To learn more about push notification, and to know how it works, and which are the ways you can use it, please visit the Website for more information about it.



Silent Push Notifications Issue with iOS 11

Bulk Push

Even if an app is in the foreground and connected to power,Push Notifications are not actually delivered properly. This prevents messages from being working properly and causes user interactivity issues. While messages are sent, apps do not receive them properly. Many developers were clueless about the actual reason for this malfunction. And then, iOS11.1 Beta 2 Version For Developers; the problem gets fixed partly when you update.

However, for some despite updates and working well for some initial time; the issue recurs. This however perhaps gets fixed when used in moderation with more updates from Apple. Restart your device and the entire issue should get resolved. And for consistent issues and silent notification issues; you can contact the customer care of Apple


Top 10 Push Notification Service Providers – 2018


When it comes to choosing a push notification service provider; which are the core things that you consider important? Well, most marketers think that it is the quality of service, and connectivity, after sales service that matter. While these deciders are practically important, you should also consider that what people are talking. Reviews of users stand a very practical testimonial in today’s evolving world. You should categorically take into account the listings of Push Notification Service Providers across a host of top review sites.

Please find below top 10 push notification service providers in 2018



It supports various platforms, including WordPress, iOS, Android, Windows 8, Blackberry, Mac OS X, Amazon, Windows Phone and more. It has a functional and active support cells to help its users get help quickly. It guarantees that you will get your push notifications within the pre-set time, agreed upon during subscription and which is included in agreement. BULKPUSH Offers Indefinite Pushes for all our customers using the all-inclusive accounts.


BATCH is the marketing and transactional push notification company with a good number of loyal audiences. One of the key features is the Batch Insights tool that allows app owners to track push notification campaigns of their competitors on the platform. Batch is standalone for a range of reasons including High delivery speed API for users own dashboard integration A Search Engine to look up the app push notifications database etc to name a few.



Amazon Simple Notification Service was began in April, 2010 to facilitate mobile app developers work and help them to build more sophisticated apps. It has been a popular service provider for its range of useful solutions and its ability to send app push notifications to multiple platforms (iOS, Android, Windows Phone and Fire OS).



It is a full-blown mobile ad monetization network and it offer push notifications. It boasts of having more than 150,000 apps using it, and being ranked #2 on the Forbes list of Most Promising Companies in 2014. Other than providing the standard in-app monetization methods (banners, video ads, etc.) it offers push notifications and can trigger sign-ups anytime in app sessions.



It can manage push notification traffic going up to millions, through its scalable and future ready systems. You can use it as free for the basic account, and for the premium accounts, it has a number of additional powerful features including international language support, analytics support, Remote APIs, code review, location-based tagging support etc.



OneSignal is a relatively new platform, which began in March 2013. Besides being able to send push notifications to mobile devices, it supports all the biggest / most important platforms including iOS, Android, Windows Phone 8, Windows 8.1 (no word on Windows 10 just yet), Chrome Native and Web Push (Chrome, Safari, Firefox). It has gained a steady footprint for its range of benefits and effective usability



It provides mobile push messaging and location-based messaging services that enable brands to strengthen relationships with their customers. It has a number of features and a variety of useful usages. The features such as rich application pages for marketers which help them design and send compelling content to application users and other features make it a really cool push notification service provider.

Other than these top dive, here are more entries which we have ranked based on their performance, and technical edge of perfection





How to Find Creative Push Notification Services

When it comes to engaging customers with targeted, pinpointed push notification services, which are the key things that you take into consideration? While the choice of time is important, for generating better results, you also need to be defined and articulated about your text. Creative Push Notification Services can help you generate better sales and better audience engagement. Please find below some of the core ways you can develop and design pinpointed and useful creative push notification services. In this article, you will learn –

  • What is creative push notification?
  • Benefits of creative push notification.
  • How to design creative personalized push notification?
  • What is Creative Push Notification?

    Creative push notification necessarily refers to notifications that are simple and easy to read; and written according to the standalone preferences of audiences. When you send a personalized text to your audience, it is expected to generate better sales prospects and help you develop a constantly updated fraternity of loyal audience. In simple words, notifications that come with personalized text that help your audience relate them and their preferences with your brand are creative push notifications. In push notifications, you do not write for everyone in mind rather you send targeted pinpointed message to everyone separately.

    Benefits of Creative Push Notifications

  • Creative push notifications generate better sales prospects
  • They bind audiences together and they feel at home with your brand
  • These notifications can accelerate sales prospects and channelize your
  • How to Creative Personalized Push Notification?

    When it comes to Designing Personalized Push Notification, you need to be decided about a few things. It should have useful, pinpointed text depending on individual audience preferences. For example, if it is weather application, when you send a notification to a customer living in the LA area, you can mention the name of that customer in the notification and then mention the update of the weather in the area the person lives and then recommend some funny ways for the person to enjoy the day.

    When it comes to working with creative push notification, you need to write personalized and custom text, and make a story based around the physical location of the user. You need to integrate the person’s preferences and history of purchases with your brand in order to retain the customer and make sure that the entire ecosystem works, easily and with less work.

    Benefit of A/B Testing in Push Notification

    Push notification

    Push notifications are increasingly gaining wide spread attention for a number of standalone reasons. They can gauge actual audience interest and sentiments, connect and collaborate with audiences in real-time, channelize entire strategy of a brand and most importantly reach out to targeted set of customers holistically! In other words, a specifically defined push notification can help a business shine to new heights holistically!

    A/B Testing

    A good number of case studies have shown the Positive Aspects Of A/B Testing. They have found that if an A/B testing is carried out properly, it can help a business gain a number of yields, including educed bounce rates, increased conversion rate, higher conversion value and most importantly it can generate high sales.

    Push notification and A/B testing

    What audience like and what they do not is a tough process of analysis. While A/B testing offers you adequate set of specialized data about the trend of time, integrating the results into push notification is a task of clever marketing strategy. We will cover how to integrate A/B test results into push notification later in this article. Meanwhile; let us understand the key Benefits Of A/B Testing In Push Notification

    Improved content

    The Process Of A/B Test Leads To Improved Set Of Content. As you develop variables to be tested, you can have a potential list of content enhancements. The results can be outstanding data bank – which you can always use across content channels to bring out the best out of notification engagement

    Data over options means profitable outcomes

    A/B testing can cause companies to take decision that increases profits. Organizations who practice the test know that data is more important than options. Rather than debate, money is spent on implementation. These companies survive the challenges of an evolving marketplace. They can take decisions quickly – and can adjust their organizational strategies mid-way.

    Reduced scope for risks

    Testing customer behavior is very important before launching a decision. It eliminates the scope of taking risks and earns companies an increasing opportunity to gain long-term valuable results.

    When an A/B test is successfully done. The results can be integrated into push notification to yield a number of strategic benefits such as –

    • Your audience can spend more time on an application
    • They can sign up for more information
    • They can make more purchases
    • Audiences can generate better values
    • They can become your loyal customers


    These are just some of the most important benefits associated with A/B testing of your push notification.

    • How to use A/B testing
    • Know your audience well
    • Establish your core baseline


    Always remember the golden rule or marketing – What works for someone else might not work for you. So, always keep evolving, and use standalone ideas. Rather than using content your competitors already used, be creative and test unique set of ideas for keeping yourself trendy.

    Test one thing at a time. Diverting focus from one diverts the entire focus of marketing

    Keep testing

    Wish you luck with A/B testing!


    How to hire the best push notification service provider?

    When it comes to choosing a good push notification service provider, which are the core things that you keep into account? Is this the affordability, ease of use, flexibility? Well, on a balanced note, let us cover some of the core things, including those mentioned, as the deciders for choosing a push notification service provider.

    It is all about personalization

    Most push notification service providers offer you bulk push notifications, but they do so at a price – they do not allow you to customize the message you want to send. Therefore, always look for a Push Notification Service Provider That Offer You Personalization Features – such as inclusion of first name etc

    Could they support the volume?

    Adjusting to the throttle speed, merge texts yet send millions of notifications in seconds time. This is the speed and accuracy for having a state of the art, and fully professional push notification service provider. Make sure that you can send as many notifications as you want.

    Do they use interactive push notifications?

    When it comes to choosing a great push notification service, you should look around a company that offers notifications services at a great way. It should Send Interactive Push Notifications so that people can easily communicate and interact with your idea

    Content localization

    When it comes to Choosing A Good Push Notification Service Provider, you should always look around for a service provider that offers content localization services. Which means the content that you send is pinpointed to local geographies. This promises higher conversion and improved traction

    Does the push notification service provider you want to hire uses A/B testing

    This is very important to retain clients and garnering new ones. Before sending push notification, you should usually seek out for newer ways to connect and collaborate with audiences. If the notification service provider uses A/B testing feature, it surely is serious about your content. This feature allows you to correct any issues you have with existing A/B testing.

    Other than the features mentioned above, there are many other things as well, which are equally important when it comes to choosing a state of the art, and highly beneficial and useful notification service provider. It should feature intelligent targeting, good granular control around the delivery schedule, send pinpointed content in local time, offer provisions for in-app notification.

    These are some of the most important things that you should take into account before choosing a good push notification service. To learn more about a Professional Push Notification Provider that can help you train new clients and offer personalized and useful services.


    How Push Notifications Are More Effective Than Marketing Emails


    If you use a smartphone, chances are you already know what a push notification is. It is a service that is used by marketers and application developers to keep you informed about a recent news, development or offer etc. Push notifications strive to grab the attention of the user right on the screen, and have the more chances of getting read than being junked; which is most often the case is with emails and other traditional forms of communication.

    However, given the wide spread popularity of push notifications, and the way they are being devised and managed; it can be concluded that they need high end and fully sophisticated mechanism to fully garner the yields they can derive from the marketing system. Push notification might have a certain saturation point at one point of their development, like other forms of communication. However, they are far unlikelier to get saturated given the format they have. They can be adjusted and modified, and adapted with the changing scenario.

    However, to make sure that Push Notifications Can Be An Effective Form Of Communication, marketers need to constantly work with it; giving it a fully new format and evolving structures. First of all, asking the right and proper question through push notification is the number one things that make all the differences.


    Before a push notification is enabled, it is important to ask certain defined questions

    • Is this the right time to be pushing this notification to the customer?
    • Can I gather pinpointed information in terms of context and location which I can use for making notifications valuable
    • How many types of push notifications can be sent within a stipulated time frame?
    • Which types of notifications have worked in the past?
    • Which type of marketing mix should I integrate in devising the push notification?

    Keeping the entire push notification short and simple, to the point and according to the context and adding pitfalls etc are highly important when it comes to designing and developing high-end, fully sophisticated push notification that works.

    Now, coming to the title of today’s post; Push Notifications Will Necessarily Replace Marketing Communication Held Through Emails obsolete. Here’s why?

    Marketing emails are not necessarily get read and they might even land in the junk folder; whereas push notifications have a higher chance of getting read because they proclaim attention.

    Push notifications largely is allowed by the user to send messages on the mobile phone, whereas any marketing messages might not be the cool thing that any email user need. They might receive an email at the point they do not need it, and thus their chances of getting the email read is almost zero

    The opt-in process is fairly simple for push notification compared to emails.

    The push notifications have a higher click through rate

    Push notifications get a message across your user instantly and they work across hand-held devices thereby multiplying the chances of getting a message seen. Other than these, composing push notifications is comparatively simpler. And, it generates high engagement rates. These are just some of the things for which push notifications rightfully so replace the need for traditional communications using means like email.