Push notifications are one of the most useful and highly popular forms of engagement tools presently functional to connect and collaborate with audiences for businesses. When it comes to narrowing down the most important deciders, Push Notifications Can Do Wonders. However, marketing forms that has gained popularity could not be born overnight. Push notifications had had its share of success with time. Please find below how over the time, push notifications have become popular over the years and how it has effectively gaining grounds?
At the very onset, when mobile devices started to become popular, RIM – research in motion – started to revolutionize a system of communication that would revolutionize the entire working structure. Before Blackberry launched push, checking email was an event. People used to manually go to their inbox and update it to see if a new message has arrived. There was a frequency on the number of messages to be checked.
After the blackberry, Apple introduced a new update for its iPhone series. And then push notifications got an entirely new makeover. Apple’s efforts to make push notifications good make it look unique and it eventually turned the entire eco system of application development good.
Google was the company that Introduced Push Notifications To The Browser. Although GCM was introduced to serve mobile devices, specifically Android users, Google made sure it would be a feature on Chrome.
Then and Now
Once upon a time, it was so hard for any users to even be informed about new emails in real time. Today, push notifications have entirely changed the way communication systems. It has changed the way we communicate.
To learn more about how push notifications have entirely changed the way we communicate; kindly read our earlier articles.