Flexible, pinpointed and offers superior personalization
Choose a third party company for sending push notification that reaches the defined set of audiences through advanced segmentations and trigger options. For example, it should send reactivation application push messages only to those people who have been opened the application for many days. When the entire attribute of personalization is usefully integrated into an application for delivering timely and relevant push notifications, you can expect a massive, remarkable increase and improvement in push notification opt-ins.
Allows you A/B Testing facility
In push notifications, a lot of improvement necessarily depends on research. The better your copy and message is structured, and the better you cater to your audiences, quicker and easier you can meet their evolving needs. The company you choose should give you the scope of A/B testing. This helps you learn what engages and inspires your audiences the most so that you can deliver the proper message at the proper time.
The third party company that you choose should be able to send timely notifications in defined manner. The entire messaging campaign should be carefully designed and devised and that rather than concentrating on composing a plain message; the entire idea should be carefully reflected in a thoughtfully written, meaningful message. When it comes to timing, it means the third party company that you choose should be smart and simple enough to understand the time a specific message should be sent.