Benefits of Push Notification Advanced Statistics Feature


Push notifications offer you advanced variety of useful solutions. The more pinpointed your messages are sent, and delivered to the proper set if audiences timely, better is your scope to generate high value coverage

Read on some useful info on how ensuring useful messages for specifically defined audience in the specialized form of useful push can yield values

Push notifications are here to stay. A lot of researches and surveys conducted to prove the authenticity and usefulness of push notifications always proved the point that it is one of the ever-evolving types of communication method, which is always gaining new grounds every day and marketers – when they spend money on this type of communication method – always get higher yield and better return on their investment.

This article is a brief analysis on the different types of statistics that prove the different sides of the push notification industry.

Although the rate differs from one place to the other, mobile users to a great extent opt-in for push notification

When it comes to Opting For Push Notifications, it is a fact that a good number of – a whopping 50% users opt for push notifications and they find it useful. Because they find constant value in push notifications, it is always a great for brands to shift their digital interests to push notifications thereby improving and exceeding their brand value and reaching out to a great number of targeted, pinpointed audiences.


Push notifications boost application engagement by 88%

When used and managed properly; Push Notifications Are A Great Way To Engage Users on your application constantly. Relevancy matters when it comes to deciding the usefulness of push notifications. The more pinpointed and strategic your branding is, better is your entire scope to connect and collaborate with your audiences. If your push notification is sent on time, it can generate higher audience value.

65% of users return to an app within 30 days when push is enabled

On an average, 65 percent of users returned to an app within a span of thirty days after downloading and using an app, if they have enabled its push notification. This means if you have a valid marketing message, and if you have inspired your audiences to download and install an application, you can expect them to use it and thus market your message.


Statistics on in-app messages even make the entire statistics more attractive :

  • It improves app launches by 27%
  • In-app messages boost app engagement by 3x
  • In-app messages triggered from an in-app event increases and improves conversion by 4x

Most statistics conducted to pinpoint the usefulness of push notifications state that personalized leads to improved range of beneficial conversation.

So, when you develop a state of the art push notification solutions, and Maintain And Manage Your Push Notification, you can expect a proper set of high value yields. The most important factors that constitute the effectiveness of a good push notification service is its timely sending of messages.



10 Best Push Notification Practices for Ecommerce Marketers

10 Best Push Notification Practices for Ecommerce Marketers

There are a number of best practices available for e commerce marketers when it comes to Offering Push Notification Services. This article covers a few of them, please read on, and if you are an e-commerce marketer please let us know of your thoughts in the comment section below.

Most e commerce marketers often undervalue their entire campaign. They spend a good amount of money researching their audience, thinking which services would suit their standalone preferences, and how the entire process would be designed. But factually; it does not work this way.

In order to connect with your audiences and reward their connection with you, please leverage on the push notifications properly.

  • Send pinpointed messages
  • Avoid generic pushes
  • Research the accurate number of audiences and then develop a strategy
  • Customize the content of the message
  • Asking for permission is crucially important
  • Edit, experiment with your messages
  • Measure the results
  • Maintain secrecy
  • Keep them in the know of latest arrivals and stock
  • Maintain secrecy

Send pinpointed messages

Sending pinpointed messages refers to sending targeted, geo-specific messages timely; according to the standalone requirements of audiences. The more details and accurate you send them messages which they read and then act on, better is the chance for your entire e commerce campaign to act and perform well. The content of the message needs to be designed according to the relevancy of the time.

Avoid generic pushes

This means Sending Push Messages which are not targeted well, and sending in bulk e commerce messages which are not researched well. This type of messages usually do not do well, and they quite often fail to offer meaning.

Research the actual number of audiences and then develop a strategy

Research the number of audiences whom you send the messages. Before developing a strategy, you need to be defined about what you need and then develop a standalone identity so that it can effectively measure its results and then you can channelize your entire work system

Customize the content of the message

When it comes to sending targeted messages to your audiences who are your e commerce customers, be defined about the message. Customize the message according to the buying preference of the customer, his purchasing decision

Asking for permission is crucially important

It is very important to ask for the permission of your audience before sending them any messages. If your audiences are not ready to receive any messages; they are not going to read the messages that you sent.

Edit, experiment with your messages

Experiment with your messages; make sure that they read what you send. Research, which type of messages gets read, and who read your messages. Ensure which type of messages you send, and then according to the context of messaging; do the A/V test and the change

Measure the results

Measuring results refers to seeing and researching how is your entire campaign fairing. The entire process of measuring results is a lot of work, just understanding the pinpointed ideas and making sure how the entire stuff works does the difference.

Maintain secrecy

Do not spam audience. Maintain secrecy and do not necessarily

maintain and mention irrelevant and over the result messages. Always feel them confident that you keep their information confidential.

Keep them in the know of latest arrivals and stock

Letting your customers know of the latest arrivals is a great way to keep them in idea of what’s is your stock and therefore keeping them in the latest loop, and informing them that you value!


How to use Beacons or Geofencing to Attract and Retain Customers

How to use Beacons or Geofencing to Attract and Retain Customers

Technology is evolving at a faster rate than expected. Earlier, what used to be a tough task is now made simply uncomplicated with the help of state of the art technology. In today’s article, we will talk about two location-specific technologies; which are doing the rounds in the technology domain. We will talk about geo fencing vs. Beacon, and we will pinpoint each of their benefits with special reference to their uses. Read on, and should you have any query; please contribute your ideas with specialized comments!

First, let us understand what is geo fencing

If geo targeting allows marketers to become more granular and add or delete specific users in the area, geo fencing on the other hand is a bit more pinpointed and captures almost all of users who move into a certain area. The actual purpose of developing geo fencing is to target communications in a given zone, in a more precise and empowered manner. For example – retail operators who want to attract the specialized attention of shoppers as they pass by their stores, can use geo fencing

How geo fencing works?

It mostly uses GPS technology to cordon off a specialized area into a practically defined virtual fence. When a device it can detect moves in or out of that fence; triggers are sent and users get notifications.

Geo fencing at work with example

If you have attended an art concert from a brand, and while attending the event; if you received any notifications from them asking you to shop from their stores, it is perhaps because they have used geo fencing.

what is beacon

A beacon, when it comes to the context of the location based technology, refers to a small hardware device which enables data transmission to mobile devices with a specific range of the device. For most of such applications, the recipients must have their Bluetooth device turned on, should have installed any other specifics and they should allow receiving transmissions.

How beacons work

Bluetooth technology is cheaper than GPS, and beacons work with the help of the technology. However; the downside of the technology is that many people do not actually keep their device turned on while moving around.

Beacons at work

To start getting to understand beacons, you might need to install apps, accept the request for receiving location specific and Location Based Services, and turn on the Bluetooth on your device

Beacons can pinpoint better accuracy about the exact location, geo fencing can be more easy to incorporate and integrate, beacons heavily rely on Bluetooth technology, while geo fencing work with GPS.

In simple words, which technology is better for your business actually depend on a number of factors. Which technology do you need specifically depend on the nature of service that you want to promote. Should you want to learn more about technologies to communicate and collaborate better with your targeted audience; please click the website now!


Benefits of adding push notification Service in Mobile Application

There are various reasons why push notifications are usually used within a mobile application. They have a number of positive benefits in terms connecting, collaborating and engaging your targeted customers with your application, but it is very essential that these applications be used in an intelligent manner so that they supply fodders of interests to your audience rather than annoying them.

Please find below some of the most important Benefits Associated With Integrating Push Notifications in a mobile application!

Engaging users

Many users actively show interest in downloading an application, and thereafter they become so busy with their life that they either forget or ignore using the application. Push notifications allow developers to send important notifications to all users, including those who rarely use the application, and thereby multiply the scope of increased engagement.

Insight into user behaviour

One of the crucial benefits associated with adding notifications with mobile application is that it yields improved, pinpointed results about user behaviour. With the help of the tracking of messages and the interaction times, devices, platforms and unique setting, notifications can help developers and makers of the application understand what they click the most, how they use the application, and how the application can be made more useful.

Ease of use and affordability

Compared To Emails, Push Notifications Offer More Direct Form Of Communication. They are easy to use, uncomplicated and offer increased form of pinpointed data. On the developers side, push notifications are simple to develop and cheaper than SMS.

The format of communication

Another vital factor push notifications are integrated within the set up of a mobile application is that they offer more channelized, simplistic and workable form of communication. They provide a direct and more interactive form of communication.

To put it in simple words, push notifications have their standalone benefits. Users control them and when developed properly, rather than annoying, they multiply engagement.

They increase traffic, foster customer retention, simple and uncomplicated to operate and maintain. However; a lot of things actually depend on how an application is developed and how its core methods are designed and integrated within an application.

While choosing a company to design and develop an application or Hiring A Bulk Push Notification Service Provider, you need to ensure that the company has an edge in the competitive market and that it can help you with increased variety of affordable but sophisticated services.


Android vs IOS – Push Notification Satisfaction Survey

If you use iOS regularly, you might have already seen you receive fewer notifications or in other words, notifications do not invade your mobile screen. On the other hand, if you use android phone, you know notification is an integral part of your life. If you have used both, you would have certainly asked why notification distinguishes between them. The answer is no magic. Read!

The workflow associated with the operating system Decides The Frequency Of Notifications that appear on them. The notification center (iOS) and the notification drawer (Android) work differently and thus they treat notification uniquely and it reflects in the frequency at which a user sees, receives and acts on it.

Some of the key differences that determine the CTRs of android and iOS include –

Sticky notification alert which appear on android at the top left corner of the mobile phone

Notification icons usually stay at the top left of an android phone’s screen which prompts a user to take an action on them. On the other hand; on iOS, you will see less or fewer notifications and can be accessed through pulling down of the notification center.

Notifications more prominent on lock screen on Android

By default, on android, you can almost always see the notification alerts on lock screen. As a user, if you need to get rid of you need to manually clear them off. On the other hand, on iOS; once you unlock the screen, your notifications are automatically gone

On Android, users are exposed to notifications hen accessing shortcuts, in iOS; no notifications appear in the control center.

In short, the entire subject of notification changes its definition and perspective on the mobile operating systems.

Survey done on user perspective and their behavior suggest the Click Through Rate And The User Engagement Phenomenon Of Android is relatively much greater in the iOS. As we discussed in the article, the core reason of it is that the notification system and workflows in the android operating system is much streamlined and it acts a decisive part in the operating system.

The notification system and its subsequent behavior influence user patterns and CTRs. Despite having simpler, uncomplicated operating system, when it comes to notification; iOS lacks behind and Android is the clear winner. It actually depends on the context whether a notification is annoying or productive.


1. Android vs IOS – Push Notification Satisfaction Survey

2. Key differences that determine the CTRs of android and iOS include –

  • Sticky notification alert which appear on android at the top left corner of the mobile phone
  • Notifications more prominent on lock screen on Android



How to hire the best push notification service provider?

When it comes to choosing a good push notification service provider, which are the core things that you keep into account? Is this the affordability, ease of use, flexibility? Well, on a balanced note, let us cover some of the core things, including those mentioned, as the deciders for choosing a push notification service provider.

It is all about personalization

Most push notification service providers offer you bulk push notifications, but they do so at a price – they do not allow you to customize the message you want to send. Therefore, always look for a Push Notification Service Provider That Offer You Personalization Features – such as inclusion of first name etc

Could they support the volume?

Adjusting to the throttle speed, merge texts yet send millions of notifications in seconds time. This is the speed and accuracy for having a state of the art, and fully professional push notification service provider. Make sure that you can send as many notifications as you want.

Do they use interactive push notifications?

When it comes to choosing a great push notification service, you should look around a company that offers notifications services at a great way. It should Send Interactive Push Notifications so that people can easily communicate and interact with your idea

Content localization

When it comes to Choosing A Good Push Notification Service Provider, you should always look around for a service provider that offers content localization services. Which means the content that you send is pinpointed to local geographies. This promises higher conversion and improved traction

Does the push notification service provider you want to hire uses A/B testing

This is very important to retain clients and garnering new ones. Before sending push notification, you should usually seek out for newer ways to connect and collaborate with audiences. If the notification service provider uses A/B testing feature, it surely is serious about your content. This feature allows you to correct any issues you have with existing A/B testing.

Other than the features mentioned above, there are many other things as well, which are equally important when it comes to choosing a state of the art, and highly beneficial and useful notification service provider. It should feature intelligent targeting, good granular control around the delivery schedule, send pinpointed content in local time, offer provisions for in-app notification.

These are some of the most important things that you should take into account before choosing a good push notification service. To learn more about a Professional Push Notification Provider that can help you train new clients and offer personalized and useful services.


How Mobile Push Notifications more effective than SMS Marketing?


Both push notifications and SMS have their distinctive presence and are proven extremely important in today’s volatile marketing eco system. Although each of the marketing mix has its unique benefits and features, research conducted on people’s preferred method in receiving communication matters related to an offer or discounts say that people want to get notified by emails, app notification, SMS.

But in terms of Popularity And Marketing Mix Of Strategic Ideas, it has been seen that push notifications are doing really well compared to SMS marketing. Users of hand-held devices are preferring to choose standalone ways to receive updated info from mobile apps notifications. They rock because of simplistic method, quick processing.

When it comes to sending targeted audience pinpointed messages on time; without having to worry about literally anything such as time and money constraint, the number one thing that needs to be taken into consideration is the simplicity of sending messages. Push notifications are scoring well than the rest in terms of targeting pinpointed segments of defined audiences, and people are more likely to open up their notifications than reading an SMS.

Also, when you Compare Push Notifications With Emails, although emails have a greater scope to get clicked; but they are not as effective as a push notifications. The email might hit the spam folder or your audience might not necessarily read an email thinking you are spamming; whereas push notifications arrive when a user asks to receive it. It is direct, simple and more beneficial form of communication.

Now, when Compared To SMS, Push Notifications work because SMS are traditional forms of communication, they might not be the most effective way to promote a product and service, they are not always the perfect way to connect and collaborate with your audiences.

Moreover; you can not necessarily expect to have great conversion when you solely depend on SMS as your core marketing channel. SMS notifications are little old age, and people are remarkably opting for newer ways to get connected. So, push notifications work as a viable alternative towards the change.

Moreover, a user might not want to receive SMS from a brand whereas push notifications as we mentioned earlier are sent when user expect to receive notification. So, comparing all the necessary factors; it is a proven fact that push notifications are always more beneficial, and effective!