If you use a smartphone, chances are you already know what a push notification is. It is a service that is used by marketers and application developers to keep you informed about a recent news, development or offer etc. Push notifications strive to grab the attention of the user right on the screen, and have the more chances of getting read than being junked; which is most often the case is with emails and other traditional forms of communication.
However, given the wide spread popularity of push notifications, and the way they are being devised and managed; it can be concluded that they need high end and fully sophisticated mechanism to fully garner the yields they can derive from the marketing system. Push notification might have a certain saturation point at one point of their development, like other forms of communication. However, they are far unlikelier to get saturated given the format they have. They can be adjusted and modified, and adapted with the changing scenario.
However, to make sure that Push Notifications Can Be An Effective Form Of Communication, marketers need to constantly work with it; giving it a fully new format and evolving structures. First of all, asking the right and proper question through push notification is the number one things that make all the differences.
Before a push notification is enabled, it is important to ask certain defined questions
- Is this the right time to be pushing this notification to the customer?
- Can I gather pinpointed information in terms of context and location which I can use for making notifications valuable
- How many types of push notifications can be sent within a stipulated time frame?
- Which types of notifications have worked in the past?
- Which type of marketing mix should I integrate in devising the push notification?
Keeping the entire push notification short and simple, to the point and according to the context and adding pitfalls etc are highly important when it comes to designing and developing high-end, fully sophisticated push notification that works.
Now, coming to the title of today’s post; Push Notifications Will Necessarily Replace Marketing Communication Held Through Emails obsolete. Here’s why?
Marketing emails are not necessarily get read and they might even land in the junk folder; whereas push notifications have a higher chance of getting read because they proclaim attention.
Push notifications largely is allowed by the user to send messages on the mobile phone, whereas any marketing messages might not be the cool thing that any email user need. They might receive an email at the point they do not need it, and thus their chances of getting the email read is almost zero
The opt-in process is fairly simple for push notification compared to emails.
The push notifications have a higher click through rate
Push notifications get a message across your user instantly and they work across hand-held devices thereby multiplying the chances of getting a message seen. Other than these, composing push notifications is comparatively simpler. And, it generates high engagement rates. These are just some of the things for which push notifications rightfully so replace the need for traditional communications using means like email.