How Push Notifications Are More Effective Than Marketing Emails


If you use a smartphone, chances are you already know what a push notification is. It is a service that is used by marketers and application developers to keep you informed about a recent news, development or offer etc. Push notifications strive to grab the attention of the user right on the screen, and have the more chances of getting read than being junked; which is most often the case is with emails and other traditional forms of communication.

However, given the wide spread popularity of push notifications, and the way they are being devised and managed; it can be concluded that they need high end and fully sophisticated mechanism to fully garner the yields they can derive from the marketing system. Push notification might have a certain saturation point at one point of their development, like other forms of communication. However, they are far unlikelier to get saturated given the format they have. They can be adjusted and modified, and adapted with the changing scenario.

However, to make sure that Push Notifications Can Be An Effective Form Of Communication, marketers need to constantly work with it; giving it a fully new format and evolving structures. First of all, asking the right and proper question through push notification is the number one things that make all the differences.


Before a push notification is enabled, it is important to ask certain defined questions

  • Is this the right time to be pushing this notification to the customer?
  • Can I gather pinpointed information in terms of context and location which I can use for making notifications valuable
  • How many types of push notifications can be sent within a stipulated time frame?
  • Which types of notifications have worked in the past?
  • Which type of marketing mix should I integrate in devising the push notification?

Keeping the entire push notification short and simple, to the point and according to the context and adding pitfalls etc are highly important when it comes to designing and developing high-end, fully sophisticated push notification that works.

Now, coming to the title of today’s post; Push Notifications Will Necessarily Replace Marketing Communication Held Through Emails obsolete. Here’s why?

Marketing emails are not necessarily get read and they might even land in the junk folder; whereas push notifications have a higher chance of getting read because they proclaim attention.

Push notifications largely is allowed by the user to send messages on the mobile phone, whereas any marketing messages might not be the cool thing that any email user need. They might receive an email at the point they do not need it, and thus their chances of getting the email read is almost zero

The opt-in process is fairly simple for push notification compared to emails.

The push notifications have a higher click through rate

Push notifications get a message across your user instantly and they work across hand-held devices thereby multiplying the chances of getting a message seen. Other than these, composing push notifications is comparatively simpler. And, it generates high engagement rates. These are just some of the things for which push notifications rightfully so replace the need for traditional communications using means like email.



How to Invest for Push Notification Advertising


When it comes to push notifications, the one thing that you need to carefully implement and change is the approach and strategy. The rapid growth and evolving need for a strategically-vital and decisive type of push notification service ensures the success of overall campaign. This article details some of the most important things related with push notifications – such as what are The Benefits Of Push Notifications and how to invest in it.

Benefits of Push Notifications

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There are a range of benefits associated with push notifications. The flexibility of a user to control how she or he wants the notifications to come, and when and which notifications they want to learn about simplify the entire system of communication.

Push Notifications Help Improve The Number Of Traffic. They not just help you gain increased return out of investment, they also help you sustain the competition and retain the edge. With the help of notifications; you get pinpointed insight into customer behavior and spending habits thereby channelize your entire operation. With these, such as push notifications, you can foster engagement and they are actually simpler and easier to use.

Now, How to Invest In Push Notification To Yield Better Value?

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The rule of thumb is to set defined limits for your message. Plan to make sure that you do not over-message your users. Think like a user. In addition, decide yourself the volume of message required to inspire and retain your user base. If you think after sending a specific number of message, things would look like spamming; do not necessarily send the extra messages

Be Clear About How Often You Message

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Sending less but targeted message is very important to your audiences. If you are a hospital or insurance service provider, it is actually not an immediate requirement to send a good number of messages to your audience. However, on the other hand, if you are working in the shopping sector, you need to send frequent messages.

Be creative with your push notification

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When Sending Push Notification To Your Targeted Audience in quick manner, it is very important that you remain extremely creative and defined about your needs. Send targeted, pinpointed messages to your audience using a simple, holistic process.

These are just some of the core processes and systems that you can leverage into before choosing to decide the ways to streamline the operation of your push notification service. To learn more about using push notifications; please click the Website.

Top five things keep in mind while choosing push notifications service providers

Top five things keep in mind while choosing push notifications service providers
Do I really need to use push notifications to connect with my audiences in real-time and simplify the overall communication system for my brand? If you are a business owner who has not yet integrated the push notification system into your process, this is the very valid question that you would have. This article thus helps you with 1) Learning Why Push Notifications Are Helpful for you and 2) How To Choose Your Push Notification Service

  • It helps you reach out to a wider audience base
  • It helps you promote seamless communication
  • You can receive quick process for seamlessly channelize process
  • It can help you with your budget
  • It is easy and quick to set up

Now, before deciding to opt for a push notification service, you need to learn and be defined about certain parameters or threshold for designing and developing a push notification service.

  • The volume of push notifications you need
  • The browsers your visitors use
  • The speed of delivery
  • The level of customer segmentation
  • The need for sending instant useful messages

Few questions need to be asked before deciding to choose a push notification

Will you be able to send personalized push notification?

The Push Notification Service Provider Should Be Able To Help you with clear and defined set of objectives. It should be able to help you with quick, personalized notifications; which you can easily use for a number of benefits and seamlessly communicate with your audience.

Which levels of customer segmentation and message personalization can be done

This means understanding who your defined set of audiences are, and how to cluster them and then deliver them targeted messages. Personalized messages need to be simple and then customer segmentation can help you channelize your process

What is the volume

Before deciding to Opt For A Push Notification Service Provider, it is important that you know what is your volume of messages that you need to send daily. The more you need to send messages; better line of feature and benefits would you need.

That’s it – how would you improve effectiveness of push notification campaign

Improve Effectiveness of Push Notification Campaign

When you need to opt for a service, which can assist you with notification; the importantly vital thing that you should take into consideration is that the message is mobile friendly. Your message should be clear and to the point.

  • Segment your audience
  • Do A/B testing
  • Save your valued time
  • Greet your new user with automatic mailout
  • Be personal
  • Don’t overdo any campaign. Rather; stick to a holistic frequency
  • Track and analyze time

These are just some of the important things that you need to learn when it comes to opting for a good notification service provider. The more defined you are about your choice and the better you can develop a system for holistically communicating with your audience, easier it is to choose a good notification service. Click Here to learn more NOW

How to Choose the Best Third-Party Company to Send Push Notifications on your Android/iOS Apps

How to Choose the Best Third-Party Company to Send Push Notifications on your Android/iOS Apps

This guide is a brief but useful coverage on Android Push Notification Service Provider. Should you want to learn how to holistically compare, choose and opt for a good android push notification provider; this should be the article you need to read NOW! For any ideas, please contribute your comment.

When it comes to choosing the best third party to send push notifications on your android/iOS apps, you can literally choose from a number of options. The best is in each of these sources, you will at least initially find a reliable company; who claim to offer you top of the mark services. And, the bad thing is when it comes to practical offering of the deliverables.

Here are some of the key considerations that you should look for when it comes to choosing a third party to Send Push Notifications On Your Android And iOS Apps. Read on, and if you are developer who has met with any source you think is good in terms of serving audiences, do let us know.

Flexible, pinpointed and offers superior personalization

Flexible, pinpointed and offers superior personalization

Choose a third party company for sending push notification that reaches the defined set of audiences through advanced segmentations and trigger options. For example, it should send reactivation application push messages only to those people who have been opened the application for many days. When the entire attribute of personalization is usefully integrated into an application for delivering timely and relevant push notifications, you can expect a massive, remarkable increase and improvement in push notification opt-ins.

Allows you A/B Testing facility

Allows you A/B Testing facility

In push notifications, a lot of improvement necessarily depends on research. The better your copy and message is structured, and the better you cater to your audiences, quicker and easier you can meet their evolving needs. The company you choose should give you the scope of A/B testing. This helps you learn what engages and inspires your audiences the most so that you can deliver the proper message at the proper time.



The third party company that you choose should be able to send timely notifications in defined manner. The entire messaging campaign should be carefully designed and devised and that rather than concentrating on composing a plain message; the entire idea should be carefully reflected in a thoughtfully written, meaningful message. When it comes to timing, it means the third party company that you choose should be smart and simple enough to understand the time a specific message should be sent.

These are some of the core ideas that you need to understand before choosing a third party application for delivering push notifications. The key objective of the application is to work timely, pinpointed messages.

Choose a company that understands its audiences, sends timely and relevant messages on time, and which is good in terms of usability.

Should you want to learn more about android push notification service, android push notification provider; we recommend you read This website.

How to Improve Your Push Notification Opt-in Rates

Learn when to ask for push notifications permissions

Request permission exactly when users want it. Many push notification service providers work only with a single aim – to get new audiences and to fulfill the goal they write unique messages, and keep on sending push notifications, without honoring the time, and value of audiences. This results immediate rejection of such push notifications from the part of users and even they stoop to uninstall such applications, which they find annoying. That is why you should know when to send push notification opt in message to your audiences. Always be remembered that your audiences only want to know and get updated about notifications that are relevant to them so make sure that the message you send is timely and relevant to your user at the moment. Sending a message; which is out of the date; even by a minute, will not yield any value.

Learn how to ask for push notification permissions

Knowing when to send push notification permission is not enough unless you know exactly how to convince your customers. Tell them in exact message in clear and concise manner and message the innate values a user will get after installing an app and receiving the push notifications. Personalized messaging is a great way to get increased support for permission from users. This lets an audience know that you are serious about them, and that your push notifications can help them receive timely and useful updates; which they themselves can use for the betterment of their life.


Users need to trust you in order to install an application and opt for push in notification. Any application should have the mandatory attribute of telling user what it does and how the user details will be treated. It is very important to tell the audience that you won’t be spamming them. Transparency refers to the entire process and system of channelizing workflow, and making sure that what you serve is according to the demand and challenges of users. Bringing transparency means you should be enough capable of making yourself simplified and that you should accurately and timely tell your audiences what you do with their resources and content. When transparency is effectively integrated into the system to enhance push notification opt-in rates; it actually works. The entire meaning of entering push notification is to make a sustained bond with your users; and thus it is very important that you know what to say and how to say to your audiences.

These are some of the simplest ways to improve the push notification opt-in rates. Promoting benefits, customizing benefits, simplifying message and channelizing the work flow by following a holistic, transparent system actually helps develop a meaningful process of increasing the opt-in rates in push notifications.

Should you want to know about the benefits of push notification, if you are looking for to know how to choose a good push notifications service provider; please click the website for more information.

Insights on Windows 8 Push Notification Services

Short for WNS, Windows notification service or Windows Push Notification Service is a specialized notification service designed and developed by Microsoft for all devices that are using Microsoft Windows platforms. It helps developers to send important push content or data – toast and/or tile updates – to platforms and applications that use the feature. Before we learn more about it, here are some general information and then pinpointing to it.

Improved personalized user experience

Push notifications offer a rich, highly advanced personalized application experience. The main difference between push notifications and others is that the application itself does not set the delivery schedule. In push notification, a windows 8 application is a defined and specifically a subscriber to a hosted service which initiates notifications and then delivers it to the necessary parties.

An example to this is a weather application that alerts you of a sunny day or a retail e commerce app that a product you have been looking for is available for sale. A chat application is another typical example; we are used to get toast notifications when a friend pokes at us. In each of these scenarios, a defined third party owns the notification context and it decides what is important and which messages and When To Send As Push Notifications.

How it works

There are four primary deciders for the push notifications – two are actually managed and maintained by users and two by Microsoft as part of the platforms.

  • Windows store application – is what you name a Windows 8 application
  • Cloud service – is actually a service that a user builds and it works the following
  • Keeps a track of the users and or devices which are running your app
  • Develop importantly decisive content, which is pushed to a subset of those users through notifications – either toast or tiles
  • Windows notification service – Short for WNS, Windows notifications service is actually responsible for sending notifications to defined audience
  • Notification client platforms – Short for NCP, it works with WNS or Windows notification service and then sends the notification to the application running on the given or defined device.

The architecture of windows push notification is to many extent like its earlier versions, because it consists of servers and interfaces which generate, store, maintain unique identifiers which are also commonly known as channel URL identifiers for the devices which are registered to utilize the service.

To learn more About Push Notification Services, how it works, bulk push notification services and how to design. BulkPush, we have an individual and devoted server within its system to deal with your needs efficiently. You can define targets according to the proceedings and look at your results.

How to deliver Push notification to IoT devices with Android Things


IoT devices are expected to dominate a large chunk of connected devices as early as early as 2018. But don’t simply judge them by the numbers or volumes. There are a lot to them than just their volumes and features.

IoT devices are standalone for their flexibility and potentiality to connect and collaborate with users with useful personalized experiences. Android’s new operating system for IoT – Android Things – which was previously Known as Brillo makes the integration with IoT devices simple and uncluttered by giving a high level of cross comparability with the existing flagship and migrated work system.

Android of things allows businesses to develop high-class system and applications for integrating with IoT devices using the same platform. As android of things continue to develop, more and more brands will continue to develop android things -powered IoT devices to develop smart and meaningful customer communication technologies and systems Using The Help Of Push Notifications.

This article briefly covers how to develop simple IoT device on android things and then integrate Urban Airship in a way that it can Receive And Send Push Notifications.

The key components of your IoT device will include

The key components of your IoT device will include:

  • Raspberry Pi model 3 B.
  • 10kΩ potentiometer
  • Breadboard
  • HD44780 16×2 LCD
  • Pre-cut jumper wires
  • Simple and brief steps –
  • Connect the LCD to the Raspberry Pi

When your Raspberry Pi is connected to your LCD, flash it and connect it using adb tool. It helps building the Raspberry tool from Android studio.

After connecting LCD to Raspberry, you need to make your Android project compatible by using Android Things and for that you need to add the requisite dependencies and intent filters.

After working with the LCD, you should integrate with a third party launcher to Start Sending And Receiving Push Notifications. And then integrate it in such a way that it an evenly receive and send notifications

The entire stage of the installation and making the device compatible with IoT devices with Android Things might require a comprehensive details analysis. This article briefly summarizes the key points.