How Mobile Push Notifications Work?

Mobile Push

Push notification is referred to as a type of notification, which is pushed, from backend apps or server to UI (user interface) such as a mobile application or desktop application.

Before we learn the different aspects of mobile push notification, let us first understand what are push notifications and their different aspects –

A push notification is a type of standalone message that pops up on a cell phone, desktop and laptops.

App advertisers can deliver push notifications or a Web Service Push Notifications at any point of time and customers do not necessarily need to use the devices to receive the notification.

Push notifications can be helpful because they can develop a sense of urgency. This acts in positive for marketers and brand developers. By creating a sense of urgency, they can necessarily channelize a brand’s message, and make a customer quickly take an action.

Mobile Push Notifications are increasingly gaining popularity because the smartphone usage is becoming extremely popular around the world.

Push notifications can be sent to both mobile and desktop customers. The entire process of How Push Notifications Work For Android and iOS requires extensive coverage. Usually, with the help of third party installation and server, advertisers send notifications to an application. Depending on the location, and targeted third party systems, advertisers send notification and depending on the response rate; they enhance the messaging process.

With the help of a professional service provider; you can send notifications easily; and necessarily effortlessly!



How to Use Push Notifications to Increase Customer Engagement

Push notifications offer a great way to communicate with your target audience. Research conducted on standalone behaviors of customers point out that 52 percent of Smartphone users have push notifications enabled on their devices.

  • Helping your target audience to direct to your social media channel
  • Promoting products and services
  • Developing trust and reputation
  • Engaging users who are presently unavailable on your website
  • Restoring the carts which were abandoned

There are a number of meaningful ways to engage your audience using push notifications; some of which we are mentioning below –

  • Grow your opt-in percentage with adequate pitch
  • Schedule notifications based on geo-location
  • Know which is the best time of the day to send push notifications
  • Tailor-design the notifications based on users’ interests
  • Track how your notifications are fairing using statistics
Grow your opt-in percentage with adequate

Push notifications are used by a good number of marketers; but do you think all of them score equally better? Those brands or startups that craft very useful, simple and effective message only manage to get installed and subsequently they send the push notifications to users. So, to pitch targeted audience adequately ; you should pitch well-drafted messages.

Schedule notifications based on geo-location

Target audiences based info count! If you research adequately about the location of audiences, and then send useful content based about the location and geography and their preferences, more opt ins can be expected. If you are selling pizza in London, would it make any sense to send push notifications to people located in USA?

Know Which is the Best Time of The Day to Send Push Notifications

It is not very useful to send push notifications anytime of the day. Instead and rather, it is very important to send specialized info at strategic time. You cannot expect office goers to like and click your notification about happy hours during weekdays. However, if you send them the notification during Friday evening; should we need to say it will perhaps generate better user engagement?

Tailor-Design the Notifications Based on Users’ Interests

As we mentioned; it is very crucial that you tailor design your notification based on your users interests. The specific topics that interest your users need to be defined. The better your messages are drafted and unique your ideas are presented; better is the scope for you to connect and collaborate with your audiences.

Track How Your Notifications are Fairing Using Statistics

When it comes to gaining the most out of the statistics; you need to be defined about what your goals are and how do you want to score. The specific statistics need to be evaluated in order to find out which type of push notifications are doing well and which types need more editing.

Bonus Tips and Summary of the Article

  • Offer high value content that solves users’ issues
  • Push notifications that interest your users
  • Communicate intimate form of communication

The art of geo targeting mobile targeted groups respond intelligently and user-friendly

local push notification

In the context of position or movement data, the user’s privacy is a delicate matter. All modern Smart phones offer a separate query for the privacy of the user, whether the position is to be shared with the currently used app or mobile website. This query is correct and important because, first and foremost, we must ensure a decent and respectful use of the obtained data. When it comes to the acceptance of such data, however, we often encounter an all-too-human reaction. Quickly an app is demoted to a malicious data collector if no recognizable benefit can be extracted from a location. If the user is not willing to share his/her position, an exact targeted group approach within the geo-Location Based Push Notifications campaign, this is only possible to a limited extent. 

Technologically, the following geo-targeting methods in Push Notifications are currently used:

IP Address 

With the help of open or commercial databases, an IP address or an IP range can be converted into position data. This method is always available and cannot be switched off by the user. Depending on the database, the country/region and the actuality of the data, the IP can be used to achieve an accuracy of one postal code area or even a single state/country. This methodology is by no means commensurate with the accuracy of the systems described below but is characterized by its constant availability.

WiFi / WiMAX Positioning System (WiPS) 

With the help of open or commercial databases, nearby WLAN networks can be used to determine a position. The more WLAN networks are within reach, especially in urban areas, the more accurate is the location. It sometimes achieves very precise values ​​using mathematical methodologies, e.g. the classical method of triangulation for national surveying. Depending on the database and proprietary technology used, it is also possible to locate it in closed buildings, e.g. with the so-called IPS, which is also used in control systems. If there are no or not detected WLAN networks in the vicinity or if the WLAN module in the Smartphone is deactivated, no location is possible.

GSM base stations 

A so-called base transceiver station (BTS) is an element of the GSM mobile radio network. With the aid of databases, the position of the Smartphone can be determined from information such as MobileCountryCode, MobileNetworkCode, LocationAreaCode and Cell-ID via the nearby GSM base stations. The more base stations nearby are, the more accurate the position is. If only one base station is available, the accuracy of the positioning on the transmitter ad at the base station must be determined. In urban areas with a higher density of BTS, more precise position detection is to be assumed with the aid of triangulation. 

GPS (Global Positioning System) 

GPS coordinates provide the most accurate information in most cases but take up to 12.5 minutes from a so-called cold start to be accurate. Here, an accuracy of a few meters can be achieved, depending on the availability of the time and position signals emanating from satellites. If the Smartphone is not equipped with a GPS module, the GPS reception is switched off, or if the user is prohibited from using the GPS, this method is not suitable for locating. 

Assisted GPS 

This method combines accurate GPS tracking with “less accurate” tracking by GSM base stations or WiPS. Thus, the so-called time-to-first-fix, that is, the time that the GPS receiver needs for position determination after switching on, is significantly reduced to a few seconds and then specified with the aid of GPS coordinates. The accuracy of the positioning is therefore improved every second until it reaches the accuracy of GPS.

User-based input

Not to be forgotten are the inputs that a (registered) user enters to his home address or his current location. Outgoing from a correct input, this location provides accuracy up to street and house number. However, this information is rarely usable for a live location. The question is whether the user is really at home, etc.


Geo-location targeting is very suitable for local-relevant mobile push notification campaigns and there are reliable technical methods for obtaining position data that can be used as a basis for this. The use of Audience segments, which is gained from insights from location data, is certainly an efficiency gain for each campaign. Correctly applied here is a clear improvement of targeted group-appropriate approach possible. In fact, every advertiser already uses socio-demographic data. Here, a significant increase in efficiency is possible if these data are combined with geo-location information. The prerequisite is always to use the data in a user-friendly and data-compliant manner. 

To know more about mobile geo location based push notification services, visit our website

Managing Your Push Notifications for IOS is Not Such a Big Deal When You Know How

It really blows my mind how some people can make even the simplest of tasks sound like rocket science; and a good example is managing push notifications for IOS devices. Truthfully when most user discover how easy it really is to manage these annoying little “wake up” calls they normally feel a little ashamed at how much complaining they did prior to taking matters into their own hands. So before you end up bemoaning your interfering IOS device’s intrusions into your sleep and work hours, here is a quick guide to managing them:

Ios Push notification servicesQuick Guide to Managing or Turning Off push notifications for IOS

1.     A really quick way to enable or disable push notifications in any of your applications are to call “registerForRemoteNotificationTypes” or “unregisterForRemoteNotificationTypes”.

2.    Always remember that unlike Android devices, IOS only has one central connection that is basically kept “live” for “all” push notifications for all of your IOS apps.

3.    In order to turn off push notifications for IOS, is to go to Settings > Notifications settings and turn push notifications off

4.    Bear in mind that you will have to turn off all badges; sounds; banners and which apps will appear in your notification center.

5.    Do not just slide the notification center to off as then any push notifications for IOS will simply not appear in the notifications center

6.    Make sure that you actually shift all the options from banners to none; turn off lock screen; as well as sounds and preview options.

The above steps are the only way in which to ensure that all notifications are set to off; other than actually uninstalling and re-installing and app and then selecting “disable” or “no” when prompted for any push notifications for IOS.

If the sole reason you need to stop any push notifications is to save on battery life then the best way to find the culprit is to first see which app is sending the most notifications during a 24 hour period; for instance if you are receiving a push notification for facebook every 2-5 minutes then chances are that it may mean just disabling the notifications for this single app. However, if you are having serious battery life issues then it may be best to turn all of them off and rather take time each day to log in and see what activity you may have missed or set your notifications to send when you log in.