How Mobile Push Notifications Work?

Mobile Push

Push notification is referred to as a type of notification, which is pushed, from backend apps or server to UI (user interface) such as a mobile application or desktop application.

Before we learn the different aspects of mobile push notification, let us first understand what are push notifications and their different aspects –

A push notification is a type of standalone message that pops up on a cell phone, desktop and laptops.

App advertisers can deliver push notifications or a Web Service Push Notifications at any point of time and customers do not necessarily need to use the devices to receive the notification.

Push notifications can be helpful because they can develop a sense of urgency. This acts in positive for marketers and brand developers. By creating a sense of urgency, they can necessarily channelize a brand’s message, and make a customer quickly take an action.

Mobile Push Notifications are increasingly gaining popularity because the smartphone usage is becoming extremely popular around the world.

Push notifications can be sent to both mobile and desktop customers. The entire process of How Push Notifications Work For Android and iOS requires extensive coverage. Usually, with the help of third party installation and server, advertisers send notifications to an application. Depending on the location, and targeted third party systems, advertisers send notification and depending on the response rate; they enhance the messaging process.

With the help of a professional service provider; you can send notifications easily; and necessarily effortlessly!

 

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Push Notification Benefits For Travel Industry

Push Notification Benefits For Travel Industry

Travelling helps you escape from your boredom. In past few years, travel industry has grown exponentially. Exploring new places, trying different food, meeting different people in all is a totally different experience. And because it is one of the most developing industries, the companies are using all possible marketing strategies to make this industry grow and develop more. Among the various offline and online marketing strategies, push notification has become one of the most popular marketing and promotional tool in travelling industry.

Here we are listing down few Benefits Of Push Notification that has helped travel industry grow and expand. Take a look:

  • Travel deals can be advertised easily

While planning your any travel trip, the first thing you do is start searching for your desired location on internet. Now, imagine how good it would be if you get the push notification for everything you desired for? Isn’t this will make your search process quite easy?

  • Can even help in setting booking reminders and recommendations

Because the consumers of this industry deals with lot of research before finalizing the travel deal, how good it would be if they could get the push notification that reminds them of what they have been looking for is still available?

  • They are cost effective and easy to set up

Neither they are expensive to develop nor are they hard to implement. Thus, they are the most feasible marketing and promotional option to opt for by various travel companies.

  • They are quiet secured as compared to other marketing and promotional strategies

Unlike other marketing tools and strategies, push notification never ask consumers for their private details while subscribing for them. Thus, they are the most secured and safest way of promoting travel deals.

  • They can even help customers to make their travel plans

Once you have subscribed for them, the push notifications can even provide customers with travel information aiding them in making their best travel plans.

The above mentioned obvious benefits have surely made this industry a great candidate for Push Notification Services. If used wisely and smartly, this tool can help in increasing conversions and boost customer satisfaction of travel industry.

 

How Mobile Push Notifications more effective than SMS Marketing?

How-Mobile-Push-Notifications-more-effective-than-SMS-Marketing

Both push notifications and SMS have their distinctive presence and are proven extremely important in today’s volatile marketing eco system. Although each of the marketing mix has its unique benefits and features, research conducted on people’s preferred method in receiving communication matters related to an offer or discounts say that people want to get notified by emails, app notification, SMS.

But in terms of Popularity And Marketing Mix Of Strategic Ideas, it has been seen that push notifications are doing really well compared to SMS marketing. Users of hand-held devices are preferring to choose standalone ways to receive updated info from mobile apps notifications. They rock because of simplistic method, quick processing.

When it comes to sending targeted audience pinpointed messages on time; without having to worry about literally anything such as time and money constraint, the number one thing that needs to be taken into consideration is the simplicity of sending messages. Push notifications are scoring well than the rest in terms of targeting pinpointed segments of defined audiences, and people are more likely to open up their notifications than reading an SMS.

Also, when you Compare Push Notifications With Emails, although emails have a greater scope to get clicked; but they are not as effective as a push notifications. The email might hit the spam folder or your audience might not necessarily read an email thinking you are spamming; whereas push notifications arrive when a user asks to receive it. It is direct, simple and more beneficial form of communication.

Now, when Compared To SMS, Push Notifications work because SMS are traditional forms of communication, they might not be the most effective way to promote a product and service, they are not always the perfect way to connect and collaborate with your audiences.

Moreover; you can not necessarily expect to have great conversion when you solely depend on SMS as your core marketing channel. SMS notifications are little old age, and people are remarkably opting for newer ways to get connected. So, push notifications work as a viable alternative towards the change.

Moreover, a user might not want to receive SMS from a brand whereas push notifications as we mentioned earlier are sent when user expect to receive notification. So, comparing all the necessary factors; it is a proven fact that push notifications are always more beneficial, and effective!

 

Insights on Windows 8 Push Notification Services

Short for WNS, Windows notification service or Windows Push Notification Service is a specialized notification service designed and developed by Microsoft for all devices that are using Microsoft Windows platforms. It helps developers to send important push content or data – toast and/or tile updates – to platforms and applications that use the feature. Before we learn more about it, here are some general information and then pinpointing to it.

Improved personalized user experience

Push notifications offer a rich, highly advanced personalized application experience. The main difference between push notifications and others is that the application itself does not set the delivery schedule. In push notification, a windows 8 application is a defined and specifically a subscriber to a hosted service which initiates notifications and then delivers it to the necessary parties.

An example to this is a weather application that alerts you of a sunny day or a retail e commerce app that a product you have been looking for is available for sale. A chat application is another typical example; we are used to get toast notifications when a friend pokes at us. In each of these scenarios, a defined third party owns the notification context and it decides what is important and which messages and When To Send As Push Notifications.

How it works

There are four primary deciders for the push notifications – two are actually managed and maintained by users and two by Microsoft as part of the platforms.

  • Windows store application – is what you name a Windows 8 application
  • Cloud service – is actually a service that a user builds and it works the following
  • Keeps a track of the users and or devices which are running your app
  • Develop importantly decisive content, which is pushed to a subset of those users through notifications – either toast or tiles
  • Windows notification service – Short for WNS, Windows notifications service is actually responsible for sending notifications to defined audience
  • Notification client platforms – Short for NCP, it works with WNS or Windows notification service and then sends the notification to the application running on the given or defined device.

The architecture of windows push notification is to many extent like its earlier versions, because it consists of servers and interfaces which generate, store, maintain unique identifiers which are also commonly known as channel URL identifiers for the devices which are registered to utilize the service.

To learn more About Push Notification Services, how it works, bulk push notification services and how to design. BulkPush, we have an individual and devoted server within its system to deal with your needs efficiently. You can define targets according to the proceedings and look at your results.

How to create user-friendly Push Notifications?

How to create user-friendly Push Notifications?

Push notifications are a very friendly and effective way to retain users, keep your Goal of Engaging your Targeted Audiences in a holistic manner, they serve not just the purpose of informing your audiences of a news and update concerning your products/services; they also work as reminder tool to them you exist.

If, as a marketer, you are solely looking to increase the number of downloads and comments on your app page; you are mistaken. The true objective of a mobile friendly strategy should be to retain users; and developing a solid strategy to keep your dedicated audiences coming back to you. Push notifications help in this regard as well.

Push notifications can be of different types; with many different formats and content. To maximize user retention and ensure an inspired marketing strategy; few things you should integrate into your marketing campaign while working with push notification include below –

Develop push notifications that are encouraging and inspiring

People are bored of notifications and overdose of surplus content on their smart phone every day. That’s why to stand out of the rest and develop a winning image of your own, the best idea is to Develop Push Notifications that Encourage and Inspire them. So, your content need to solve their problem and raise a sense of emergency so that they are tempted to read it, click it.

Learn where your users are – in a smart and simple way

Mobile users prefer many Different Types of Push Notifications, and a research states they like notifications with a special offer based on their present locations. Neoshop’s personalized, geo-based notification in the following image uses a user’s first name, and it lets him know that there is a shop near to him where can use some of the credits he has accumulated.

Keep it short and simple – so that it excites without supplying overdose of information

Keeping your message short and simple is yet another great way to drive user engagement. Without giving your users too much of information and overpowering their screen with content that they are most likely to discard; you should be pinpointed, the content need to be catchy; short and simple.

Other awesome ways to develop useful push notification to generate better user engagement

  • Alert people with content that matter them
  • Understand your users and then develop campaign around their interests
  • Know what to write and when to send them messages

To learn more about User friendly push notifications, we recommend you visit this website!

How to Use Push Notifications to Increase Customer Engagement

Push notifications offer a great way to communicate with your target audience. Research conducted on standalone behaviors of customers point out that 52 percent of Smartphone users have push notifications enabled on their devices.

  • Helping your target audience to direct to your social media channel
  • Promoting products and services
  • Developing trust and reputation
  • Engaging users who are presently unavailable on your website
  • Restoring the carts which were abandoned

There are a number of meaningful ways to engage your audience using push notifications; some of which we are mentioning below –

  • Grow your opt-in percentage with adequate pitch
  • Schedule notifications based on geo-location
  • Know which is the best time of the day to send push notifications
  • Tailor-design the notifications based on users’ interests
  • Track how your notifications are fairing using statistics
Grow your opt-in percentage with adequate

Push notifications are used by a good number of marketers; but do you think all of them score equally better? Those brands or startups that craft very useful, simple and effective message only manage to get installed and subsequently they send the push notifications to users. So, to pitch targeted audience adequately ; you should pitch well-drafted messages.

Schedule notifications based on geo-location

Target audiences based info count! If you research adequately about the location of audiences, and then send useful content based about the location and geography and their preferences, more opt ins can be expected. If you are selling pizza in London, would it make any sense to send push notifications to people located in USA?

Know Which is the Best Time of The Day to Send Push Notifications

It is not very useful to send push notifications anytime of the day. Instead and rather, it is very important to send specialized info at strategic time. You cannot expect office goers to like and click your notification about happy hours during weekdays. However, if you send them the notification during Friday evening; should we need to say it will perhaps generate better user engagement?

Tailor-Design the Notifications Based on Users’ Interests

As we mentioned; it is very crucial that you tailor design your notification based on your users interests. The specific topics that interest your users need to be defined. The better your messages are drafted and unique your ideas are presented; better is the scope for you to connect and collaborate with your audiences.

Track How Your Notifications are Fairing Using Statistics

When it comes to gaining the most out of the statistics; you need to be defined about what your goals are and how do you want to score. The specific statistics need to be evaluated in order to find out which type of push notifications are doing well and which types need more editing.

Bonus Tips and Summary of the Article

  • Offer high value content that solves users’ issues
  • Push notifications that interest your users
  • Communicate intimate form of communication

5 Rules to Make Great Push Notifications!

5 Rules to Make Great Push Notifications!
Running a business without exploiting the power of mobile push technology in this cut-throat competition to your advantage simply directs to the fact that you have not been able to capitalize on the opportunity to reach your target audiences and receiving maximum ROI. Email, although is still in vogue, is yet not utilized much. With spam filters filtering out several email marketing messages on a regular basis, and in the wake of receiving a string of emails, email marketing is diminishing over time. Text messaging, on the other hand, offers fantastic potential, but consumers are typically hesitant to offer their phone numbers and subscribe. Push technology utilizes text messages and if correctly used is guaranteed to offer superb potential. 

Here are five salient rules for marketers to effectively make the most of the push technology:

1. Value does matter

When you are combining Push Technology With Your Marketing Campaign, ensure the notifications you send echo along with your users. If a notification is of not any essence to your users, there does not seem any reason they will tend to receive it. Consider importantly when you send a notification to a user, it is a hurdle. Ensure that it is worth the value, or you susceptible to lose your users.

2. Relevancy is important

The content of push notification should not only be valuable but it should also be relevant. It will be your misapprehension if you consider both value and relevance to be the same entity as there is a slight difference between the two. Each and every notification that you send to your users should be inclusive of data and should be according to what you already are aware of them. Take the time to guess what your users have downloaded, bought or shared in the time what went before. Location, alongside other information, is specifically instrumental in resolving relevancy for notifications.

3. Keep up brand uniformity

Keep in mind that your Push Notifications should act as an extension of every marketing channel. Ensure unavoidably that your brand is reliable across the board. Take the time to take a seat and chew on the most appealing and convincing voice to utilize for your push notifications. The result will be uniformity and a better rewarding experience for your users.

4. Give an appealing experience

Chew on the reasons why your users subscribe to push notifications. After all, you want your users to gladly receive your Mobile Push Notifications. A great way to achieve the goals is to offer your users well-timed and relevant information so they can know about sports scores, breaking news, special deals, etc. Keep your notifications unique, engaging, and convincing.

5. Develop over time

As with all types of marketing around, it is important to keep a tab on the open rates of your push notifications. This is a great way to help you in resolving which notifications sound better with your users and which are ineffective. Depending on this data, tweak your notifications to ensure a more appealing experience for users. Leading push notification companies such as BulkPush makes it feasible for you to readily keep a tab on analytics, for example, open rate and more.