Insights on Windows 8 Push Notification Services

Short for WNS, Windows notification service or Windows Push Notification Service is a specialized notification service designed and developed by Microsoft for all devices that are using Microsoft Windows platforms. It helps developers to send important push content or data – toast and/or tile updates – to platforms and applications that use the feature. Before we learn more about it, here are some general information and then pinpointing to it.

Improved personalized user experience

Push notifications offer a rich, highly advanced personalized application experience. The main difference between push notifications and others is that the application itself does not set the delivery schedule. In push notification, a windows 8 application is a defined and specifically a subscriber to a hosted service which initiates notifications and then delivers it to the necessary parties.

An example to this is a weather application that alerts you of a sunny day or a retail e commerce app that a product you have been looking for is available for sale. A chat application is another typical example; we are used to get toast notifications when a friend pokes at us. In each of these scenarios, a defined third party owns the notification context and it decides what is important and which messages and When To Send As Push Notifications.

How it works

There are four primary deciders for the push notifications – two are actually managed and maintained by users and two by Microsoft as part of the platforms.

  • Windows store application – is what you name a Windows 8 application
  • Cloud service – is actually a service that a user builds and it works the following
  • Keeps a track of the users and or devices which are running your app
  • Develop importantly decisive content, which is pushed to a subset of those users through notifications – either toast or tiles
  • Windows notification service – Short for WNS, Windows notifications service is actually responsible for sending notifications to defined audience
  • Notification client platforms – Short for NCP, it works with WNS or Windows notification service and then sends the notification to the application running on the given or defined device.

The architecture of windows push notification is to many extent like its earlier versions, because it consists of servers and interfaces which generate, store, maintain unique identifiers which are also commonly known as channel URL identifiers for the devices which are registered to utilize the service.

To learn more About Push Notification Services, how it works, bulk push notification services and how to design. BulkPush, we have an individual and devoted server within its system to deal with your needs efficiently. You can define targets according to the proceedings and look at your results.

How to create user-friendly Push Notifications?

How to create user-friendly Push Notifications?

Push notifications are a very friendly and effective way to retain users, keep your Goal of Engaging your Targeted Audiences in a holistic manner, they serve not just the purpose of informing your audiences of a news and update concerning your products/services; they also work as reminder tool to them you exist.

If, as a marketer, you are solely looking to increase the number of downloads and comments on your app page; you are mistaken. The true objective of a mobile friendly strategy should be to retain users; and developing a solid strategy to keep your dedicated audiences coming back to you. Push notifications help in this regard as well.

Push notifications can be of different types; with many different formats and content. To maximize user retention and ensure an inspired marketing strategy; few things you should integrate into your marketing campaign while working with push notification include below –

Develop push notifications that are encouraging and inspiring

People are bored of notifications and overdose of surplus content on their smart phone every day. That’s why to stand out of the rest and develop a winning image of your own, the best idea is to Develop Push Notifications that Encourage and Inspire them. So, your content need to solve their problem and raise a sense of emergency so that they are tempted to read it, click it.

Learn where your users are – in a smart and simple way

Mobile users prefer many Different Types of Push Notifications, and a research states they like notifications with a special offer based on their present locations. Neoshop’s personalized, geo-based notification in the following image uses a user’s first name, and it lets him know that there is a shop near to him where can use some of the credits he has accumulated.

Keep it short and simple – so that it excites without supplying overdose of information

Keeping your message short and simple is yet another great way to drive user engagement. Without giving your users too much of information and overpowering their screen with content that they are most likely to discard; you should be pinpointed, the content need to be catchy; short and simple.

Other awesome ways to develop useful push notification to generate better user engagement

  • Alert people with content that matter them
  • Understand your users and then develop campaign around their interests
  • Know what to write and when to send them messages

To learn more about User friendly push notifications, we recommend you visit this website!

How to Use Push Notifications to Increase Customer Engagement

Push notifications offer a great way to communicate with your target audience. Research conducted on standalone behaviors of customers point out that 52 percent of Smartphone users have push notifications enabled on their devices.

  • Helping your target audience to direct to your social media channel
  • Promoting products and services
  • Developing trust and reputation
  • Engaging users who are presently unavailable on your website
  • Restoring the carts which were abandoned

There are a number of meaningful ways to engage your audience using push notifications; some of which we are mentioning below –

  • Grow your opt-in percentage with adequate pitch
  • Schedule notifications based on geo-location
  • Know which is the best time of the day to send push notifications
  • Tailor-design the notifications based on users’ interests
  • Track how your notifications are fairing using statistics
Grow your opt-in percentage with adequate

Push notifications are used by a good number of marketers; but do you think all of them score equally better? Those brands or startups that craft very useful, simple and effective message only manage to get installed and subsequently they send the push notifications to users. So, to pitch targeted audience adequately ; you should pitch well-drafted messages.

Schedule notifications based on geo-location

Target audiences based info count! If you research adequately about the location of audiences, and then send useful content based about the location and geography and their preferences, more opt ins can be expected. If you are selling pizza in London, would it make any sense to send push notifications to people located in USA?

Know Which is the Best Time of The Day to Send Push Notifications

It is not very useful to send push notifications anytime of the day. Instead and rather, it is very important to send specialized info at strategic time. You cannot expect office goers to like and click your notification about happy hours during weekdays. However, if you send them the notification during Friday evening; should we need to say it will perhaps generate better user engagement?

Tailor-Design the Notifications Based on Users’ Interests

As we mentioned; it is very crucial that you tailor design your notification based on your users interests. The specific topics that interest your users need to be defined. The better your messages are drafted and unique your ideas are presented; better is the scope for you to connect and collaborate with your audiences.

Track How Your Notifications are Fairing Using Statistics

When it comes to gaining the most out of the statistics; you need to be defined about what your goals are and how do you want to score. The specific statistics need to be evaluated in order to find out which type of push notifications are doing well and which types need more editing.

Bonus Tips and Summary of the Article

  • Offer high value content that solves users’ issues
  • Push notifications that interest your users
  • Communicate intimate form of communication

5 Rules to Make Great Push Notifications!

5 Rules to Make Great Push Notifications!
Running a business without exploiting the power of mobile push technology in this cut-throat competition to your advantage simply directs to the fact that you have not been able to capitalize on the opportunity to reach your target audiences and receiving maximum ROI. Email, although is still in vogue, is yet not utilized much. With spam filters filtering out several email marketing messages on a regular basis, and in the wake of receiving a string of emails, email marketing is diminishing over time. Text messaging, on the other hand, offers fantastic potential, but consumers are typically hesitant to offer their phone numbers and subscribe. Push technology utilizes text messages and if correctly used is guaranteed to offer superb potential. 

Here are five salient rules for marketers to effectively make the most of the push technology:

1. Value does matter

When you are combining Push Technology With Your Marketing Campaign, ensure the notifications you send echo along with your users. If a notification is of not any essence to your users, there does not seem any reason they will tend to receive it. Consider importantly when you send a notification to a user, it is a hurdle. Ensure that it is worth the value, or you susceptible to lose your users.

2. Relevancy is important

The content of push notification should not only be valuable but it should also be relevant. It will be your misapprehension if you consider both value and relevance to be the same entity as there is a slight difference between the two. Each and every notification that you send to your users should be inclusive of data and should be according to what you already are aware of them. Take the time to guess what your users have downloaded, bought or shared in the time what went before. Location, alongside other information, is specifically instrumental in resolving relevancy for notifications.

3. Keep up brand uniformity

Keep in mind that your Push Notifications should act as an extension of every marketing channel. Ensure unavoidably that your brand is reliable across the board. Take the time to take a seat and chew on the most appealing and convincing voice to utilize for your push notifications. The result will be uniformity and a better rewarding experience for your users.

4. Give an appealing experience

Chew on the reasons why your users subscribe to push notifications. After all, you want your users to gladly receive your Mobile Push Notifications. A great way to achieve the goals is to offer your users well-timed and relevant information so they can know about sports scores, breaking news, special deals, etc. Keep your notifications unique, engaging, and convincing.

5. Develop over time

As with all types of marketing around, it is important to keep a tab on the open rates of your push notifications. This is a great way to help you in resolving which notifications sound better with your users and which are ineffective. Depending on this data, tweak your notifications to ensure a more appealing experience for users. Leading push notification companies such as BulkPush makes it feasible for you to readily keep a tab on analytics, for example, open rate and more.

How mobile push notification services are effective in actual

How mobile push notification services are effective in actual
Push notifications are one of the wondrously fast growing modes of mobile marketing that are largely used by all types and sizes of ecommerce companies to get engaged with the targeted users and promote their services and products very well. Mobile push notifications work on Smartphone exclusively. According to a recent study conducted by professionals, mobile push notifications are able to create up to three times more engagement with the applications. Admittedly, two key reasons for the same are as follows:

It is quite common these days for the mass to carry their Smartphones on them all the time
Push notifications are received on the appeal of the publisher; not the user. This prompts individuals to check their mobile devices when they receive one.

Push Notifications augment the engagement and retention – Push notifications give rise to 26% higher mobile app open rates and 92% higher retention rates.

We at Bulk Push conducted a research to resolve how push notifications are effective to impinge on retention rate and app engagement. They determined to compare the statistics of users who opted-in against those who did not for 6-month duration.

Our follow-up research conducted again after 6 months for the users after they had downloaded the app led us to jump to the conclusion that more than 40% of users who received push notifications on their mobile devices were still using the app. On the other hand, the individual who did not opt in for receiving push notifications were only 20% and still using the app.

Push notifications are better than email – According to a research made by us at Bulk Push, the open rates for push notifications range from 20% to 60%, while the interaction rates run as high as 40%. In similarity, the average open rate for email is 20%, and the standard click-through rate is merely 6%.

This directs to the fact that, in general, push notifications are 2 times more effective than email campaigns.

Push notifications lead to enhanced sales – 50% of the people that readily give their consent to receive push notifications do it with the view to gaining access to astonishing offers. In plain words, these individual cross their fingers to purchase from you.

This signifies that you have maximum improved odds to convert if you use your analytics and segment your messages.

Push Notifications – Discussing Opt-In And Reaction Rates On Facebook

Classic push notifications

Push notifications are one of the most important communication tools in Mobile CRM. They are an efficient alternative to e-mail marketing and are much more cost-effective compared to SMS marketing.

Potential of the news

Since Smartphone owners use only a few apps on a regular basis, push notifications are an important means to increase the “retention” of users and to return them to the app. Thus, they not only can inform about changes and advertise special offers but also reduce aborted purchase transactions. On the Smartphone device, an individual is significantly more distracted and is often interrupted by calls, SMS or an e-mail received during the purchase process. A mass of companies from different professional backgrounds relies on the impact of Push Notification to lead their customers back into the app to finally carry out the purchase process.

Opt-in and reaction rates

The key aspect of push notification campaigns is to become aware of like how many Smartphone and tablet owners agree to receive these messages. According to a study conducted by Bulk Push, the leading market leader of push notifications shows an opt-in rate of 71%, a clear difference between Android and iOS. For Android users, the opt-in rate is 100% because users passively agree with the download of an app, while iOS users must actively give their consent, resulting in an opt-in rate of 41%.

Facebook Messenger Push notifications

For a few months, companies have been able to send Facebook Messenger Push notifications to their customers. With 900 million monthly users and their average use of 50 minutes per day on the Messenger app or website, Facebook Messenger offers an attractive platform for customer communications, especially for those companies that do not have their own app. A Facebook Messenger Push notification appears on the desktop like a standard Facebook Web Push notification and on the Smartphone, it resembles a regular push message from the Messenger.

It is important to take note of the content of the message, as Facebook gives strict guidelines, which do not allow for the use of the messages. Thus, the dispatch of these short messages is permitted only for the customer service. Examples of a Facebook push are status messages of a parcel delivery, the dispatch of the flight ticket before the departure, or also customer satisfaction surveys.

Opt-in process

As with App and Web Push notifications, Facebook Messenger Push notifications receive consent to receive the messages. This can take place in different ways. Anyone who starts a conversation with a Facebook page is automatically considered an opt-in.

Furthermore, Facebook offers two different buttons, which can be integrated into an app or website: “Message Us” and “Send to Messenger”. The “Message Us” button redirects the user to the corporate page in the messenger, whereby the “Send to Messenger” button directly registers the consent without redirecting to the messenger page. This is especially interesting because it registers parameters such as “User ID” or “Purchase ID”.

Six exceptional mobile marketing strategies to keep your targeted users engaged with your app

A mass of businesses is fast developing mobile apps with the view to reaching out to its targeted Smartphone users. And do you know that there is a cutthroat competition between the apps with the intention to encourage more and more users to install and make use of the app? Mobile marketing is the most effective way today to enable you to promote your app to the right group of users successfully.

And if you want to engage your users via Mobile Push Notification Services , listed below are seven tips to keep users engaged.

1. Learn who your Audiences are– As far as your knowledge about your targeted users is concerned, you most probably only know that they like your app simply because they downloaded it. However, that is not a plausible reason to keep a track of their behavior to turn up a pattern. Let us take an example about a user who is searching for new songs of a singer; he/she will love to receive push notifications about the latest book releases and bestsellers on his/her mobile device.

2. Content – You can keep your users engaged with the app by sending them new, exciting and pertinent content. You can send them blogs, links to videos downloads and more. If your content is engaging, certainly the users will be engaged with the app.

3. Timeliness – It really matters to send push notifications to a user at a suitable time. Push notifications about weekend getaways will not turn up a mass of targeted audiences on Mondays; the best way is to send the notifications on Wednesday or Thursday before a long weekend. A push notification sent timely can create a huge difference to your users’ experience and the success rate of the app.

4. Segment Users – Marketers should competently partition the users and sort out notifications sent to them in a specific order. For example, a Push Notification Services about special discount on kids’ accessories would not be live up to the mark in catering to the interests and needs of grown-up students. Likewise, a notification sent to men about a newly launched women’s salon, will fell flat in gaining any traction. Partitioning users by age, sex and other statistics can be helpful in sending them pertinent and appropriate push notifications.

5. Inbox the Notifications – If a user could not receive any push notification, it should still be available to him/her in a different place. Organize an in-app message inbox that can help readers to read the message at their convenience when they get the time to follow up on your messages.

6. Metrics Matter – Gauge the level of success your mobile marketing campaign have achieved in different dimensions. For example, if you have delivered a mobile push notification related to a newly released product/service, it strongly matters to gauge the number of users — who opened the app – looked at the product – read the reviews or features – used the promo code – added the service/product to cart – bought it and which user put an end to using the product/service. Such type of thorough mobile analytics would get a hold of more insights to tune up the app marketing strategy and carry out improved campaigns.

So just put these success mobile push notifications strategies into effect to carry out a hard-hitting push notification campaign with the view to engaging your users as well as enhancing the retention for your app. If you want to know more about the strategies, we at Bulk Push will be more than happy to assist you excellently.