How to create user-friendly Push Notifications?

How to create user-friendly Push Notifications?

Push notifications are a very friendly and effective way to retain users, keep your Goal of Engaging your Targeted Audiences in a holistic manner, they serve not just the purpose of informing your audiences of a news and update concerning your products/services; they also work as reminder tool to them you exist.

If, as a marketer, you are solely looking to increase the number of downloads and comments on your app page; you are mistaken. The true objective of a mobile friendly strategy should be to retain users; and developing a solid strategy to keep your dedicated audiences coming back to you. Push notifications help in this regard as well.

Push notifications can be of different types; with many different formats and content. To maximize user retention and ensure an inspired marketing strategy; few things you should integrate into your marketing campaign while working with push notification include below –

Develop push notifications that are encouraging and inspiring

People are bored of notifications and overdose of surplus content on their smart phone every day. That’s why to stand out of the rest and develop a winning image of your own, the best idea is to Develop Push Notifications that Encourage and Inspire them. So, your content need to solve their problem and raise a sense of emergency so that they are tempted to read it, click it.

Learn where your users are – in a smart and simple way

Mobile users prefer many Different Types of Push Notifications, and a research states they like notifications with a special offer based on their present locations. Neoshop’s personalized, geo-based notification in the following image uses a user’s first name, and it lets him know that there is a shop near to him where can use some of the credits he has accumulated.

Keep it short and simple – so that it excites without supplying overdose of information

Keeping your message short and simple is yet another great way to drive user engagement. Without giving your users too much of information and overpowering their screen with content that they are most likely to discard; you should be pinpointed, the content need to be catchy; short and simple.

Other awesome ways to develop useful push notification to generate better user engagement

  • Alert people with content that matter them
  • Understand your users and then develop campaign around their interests
  • Know what to write and when to send them messages

To learn more about User friendly push notifications, we recommend you visit this website!

How Web Push Notifications Add Value To Your Business?

How Web Push Notifications Add Value To Your Business?
Web Push Notifications, also known as, browser push notifications are short and quick messages directly sent to a user’s devices – be it a laptop, desktop, smart phone or tablet. The notifications are sent to those who subscribed for the notifications. To get the notifications, it is not mandatory for a user to browse the website. When subscribed; they automatically start receiving the updates when the website sends out the notifications. The main idea behind these notifications is to ensure visitors come back to the website.

Once a user subscribes for the notifications, he will start receiving the notifications. Users don’t have to be on your website to receive and click on the notifications. The core proposition of web push notifications is to bring back users to the website.

Push notifications are completely permission-based so there is almost no room for spamming. Push notifications can improve the conversion rate by multiples, help marketers access hands-on statistics and calculative insights into user behaviour. Push notifications act as a holistic means of reaching out to targeted audience in a simple, permissible, and user-friendly manner. It is a complimentary communication channel.

There are some awesome ways to increase and improve your web push notification opt-in rates

Offer a comprehensively clear and simple value proposition

Develop a two or three tap opt-in process. In other words, multiply the scope to engage users.

Always try to develop it in a contextual manner

Write clear, concise, problem solving, and value text

Wear your design and text some personality

Maintain a soberly frequent yet non-invasive frequency

Also, ensure that it is easier for users to opt out

In simple words, Push Notifications means better opt-in rates, high click through rates, improved user experience. The advantages of using push notifications for communication include they can be highly personalized, they are visually appealing, they enjoy highly improved and great delivery mechanism.

If used in a holistic manner and using ideas; push notifications can improve value to businesses. Marketers are using push notifications in a variety of ways so that these can add high value to their businesses.

Retargeting

When it comes to retargeting a particular set of audience or even targeting it using the most simple and ethical means of communication system, retargeting through push notifications work!

Content marketing

Content marketing is one of the most highly useful means of marketing today. Using push notifications, you can easily target specialized set of audiences through content marketing.

Product updates and announcements

Push notifications can be used to smartly and in real time inform targeted audiences about new product launches and updates.

Engagement and retention

Push notifications can improve user retention with the help of smart and simple product updates and announcements

Flash sales

These notifications can also be used for flash sales. Push notifications are a quick way to inform and entertain audiences.

These are some of the ways push notifications can be used to improve business value!

Benefits of Geo Targeted Push Notifications

Benefits of Geo Targeted Push Notifications
Push notifications are one the most widely used mobile marketing techniques today. With the number of people using smartphones in billions, they pose an exponential opportunity for businesses to establish long-term individual relations.

Certain factors make push notifications highly effective like:

They encourage users to take immediate action
Drive real-time engagement
Facilitate easier sales and after sales support

Geo targeted Push Notifications can help you even more

At BulkPush, we always stress the importance of going local. Most people use their smartphones to gather information and make decisions about things or purchases that they make every day. Thus, these decisions are affected by their geographical locations.

This is the reason why analyzing and targeting geo targeted push notification yields better results as you tap directly into the daily patterns of potential users.

Here are more benefits of geo targeted push notifications:

Targeted Actionable Information

The idea of push notifications revolves around relaying instant call to actions to your user based on actionable information.

With geo targeting, you get more refined information to filter your marketing. This way the call to actions you devise yield higher results than your competitors

Moreover, most customer needs are local in nature. If your services intersect with them, then geo-based targeting helps you augment that part of the market for your benefit.

The Geofencing Advantage

Geofencing is a byproduct of geo targeting. It allows marketers to establish a virtual fence around a geographical area for targeted marketing efforts.

You may have already seen this on Facebook marketing dashboards where you define a certain radius in which you feel your key demographic is. This is an excellent way to leverage local preferences of users.

Now the performance depends on what actionable information you inculcate. This process is ideal for seasonal sales, surges during certain events, and particularly latest offers from startups that are looking for disruptive results.

Proximity Based Offerings

Businesses and service providers can use messages and push notifications based on geo targeting that inform customers of trending promotions, sales and events in their area.

For the end user, this is high-end value proposition. If you look at it from both ends, then it’s a win-win because the user owns the smartphone for certain technology-based privileges. You, with the geo-based proximity offers, are providing that privilege.

You provide both value and convenience. This becomes a convincing selling point and fosters a new line of loyal customers with long-term brand awareness and engagement.

BulkPush provides highly advanced geo targeted push notification services for its clients. With our devoted server, you can easily have the tools to send our notifications to millions of customers with one click.

You can choose from a diverse set of platforms including WordPress, iOs, Android, Windows, Blackberry, Mac OS X, Amazon and more. We offer indefinite pushes for all our customers using the all-inclusive accounts.

Geo Targeted Push Notifications can enhance your business by augmenting revenue from local markets. There advantages pose a big opportunity for marketers and product owners.

Contact us today to discuss how you can have a framework that works ideally for you.

5 Rules to Make Great Push Notifications!

5 Rules to Make Great Push Notifications!
Running a business without exploiting the power of mobile push technology in this cut-throat competition to your advantage simply directs to the fact that you have not been able to capitalize on the opportunity to reach your target audiences and receiving maximum ROI. Email, although is still in vogue, is yet not utilized much. With spam filters filtering out several email marketing messages on a regular basis, and in the wake of receiving a string of emails, email marketing is diminishing over time. Text messaging, on the other hand, offers fantastic potential, but consumers are typically hesitant to offer their phone numbers and subscribe. Push technology utilizes text messages and if correctly used is guaranteed to offer superb potential. 

Here are five salient rules for marketers to effectively make the most of the push technology:

1. Value does matter

When you are combining Push Technology With Your Marketing Campaign, ensure the notifications you send echo along with your users. If a notification is of not any essence to your users, there does not seem any reason they will tend to receive it. Consider importantly when you send a notification to a user, it is a hurdle. Ensure that it is worth the value, or you susceptible to lose your users.

2. Relevancy is important

The content of push notification should not only be valuable but it should also be relevant. It will be your misapprehension if you consider both value and relevance to be the same entity as there is a slight difference between the two. Each and every notification that you send to your users should be inclusive of data and should be according to what you already are aware of them. Take the time to guess what your users have downloaded, bought or shared in the time what went before. Location, alongside other information, is specifically instrumental in resolving relevancy for notifications.

3. Keep up brand uniformity

Keep in mind that your Push Notifications should act as an extension of every marketing channel. Ensure unavoidably that your brand is reliable across the board. Take the time to take a seat and chew on the most appealing and convincing voice to utilize for your push notifications. The result will be uniformity and a better rewarding experience for your users.

4. Give an appealing experience

Chew on the reasons why your users subscribe to push notifications. After all, you want your users to gladly receive your Mobile Push Notifications. A great way to achieve the goals is to offer your users well-timed and relevant information so they can know about sports scores, breaking news, special deals, etc. Keep your notifications unique, engaging, and convincing.

5. Develop over time

As with all types of marketing around, it is important to keep a tab on the open rates of your push notifications. This is a great way to help you in resolving which notifications sound better with your users and which are ineffective. Depending on this data, tweak your notifications to ensure a more appealing experience for users. Leading push notification companies such as BulkPush makes it feasible for you to readily keep a tab on analytics, for example, open rate and more.

How to attract Customers with Beacons, Geotagging and Geofencing Push notification service

How to attract Customers with Beacons, Geotagging and Geofencing Push notification service

Consumers look ahead to a flawless transition on the internet world as well as the real world. Your business can, in point of fact, can make this come to pass via location-based marketing. This marketing gimmick has been in the trend for a short time but is earning more and more prominence as time passes, thanks to Smartphone devices and social media apps that sport this feature. Location-based marketing is the type of marketing that is targeted to local mobile users limited to a certain geological region. Get the more pull of information below about how businesses should follow location-based marketing including the tips to get you started.

How Location-Based Marketing Works?

Without delving into the practical details of the location-based marketing, which typically uses a cellphone’s GPS or a cell tower surveying to resolve a person’s estimated location. It then figures out individuals who are in close proximity to your business in person. Alternatively, you can use beacons, which can give the info when someone is in the interiors of your business site or event. Take, for example, you are operating a booth at a business show. With the use of beacon technology, you can key out the individuals who actually are available at your booth and give them access to exclusive tailor-made content.

Is Location-Based Marketing the ticket for You?

Unfortunately, no it is exclusively the ticket for retailers. Location-based marketing serves a more practical purpose to your outmoded cousins who have physical locations. With this in mind, this technology can readily be utilized for mom-and-pop stores and big-box online retailers. On the other hand, if your business makes the use of internal marketing, it is all easy to integrate location-based marketing into your hard-hitting overture. Location-based marketing can be accessed in a variety of forms of permission marketing, which depends on the standard that people must opt for receiving messages from you.
Here are the four most popular types of notifications:

Text Message: If your target customer is living in close proximity of your location, a text message can be sent to their mobile device to give them alert them about a discounted sale or promotional offer.

Push Notifications: A lot of hardcore customers are excited to take delivery of world-class promotions. A user will tend to receive Push Notifications about exclusive events or a regular sale. Looking for some other blue-chip trick? Make your customers believe that you run manifold fitness centers. When a customer is within a certain surrounding area of your gym, you can give them notification to ring a bell about working out today.

Pull Notifications:  Pull Notifications utilize geo-fencing technology to attract customers to their business. An individual may be walking near a restaurant approximately at noon and take delivery of a notification that all appetizers are half-off for the next hour. This will pull in even people in who had no intention to do business with you.

Check-ins: This form of marketing is diminishing, but a lot of people are still looking into sites they visit. Social media networks that back up this marketing type include Yelp, Facebook, and FourSquare (or Swarm). For instance, if an individual checks into your gym, it is a great idea to offer them a free t-shirt.

Good Points of Location-based Marketing

Just try to guess what makes location-based marketing a rage among the mass? It is affordable and effortless to use. It enables you to tap into people’s obsessive nature by encouraging impulse purchases with the notifications you release. Not only does location-based marketing enables you to pull in new target customers, it also works efficiently in gaining insight on your existing customers by reading what they’re saying on Yelp and Facebook.

To help you get started, make sure you:

Validate your business on Google Business and Bing sites with the view to making your business find readily.

Design an incentive strategy to let customers keep returning to your business.

Ask your staff to make it a habit to check-in to the location and share it on social media.

Embolden your customers to check-in and make use of geotagging in each of their social media posts.

Looking for a professional Push Notification assistance to take your business at the helm of demand and popularity? If yes, then get in touch with us at Bulk Push today to achieve the need efficiently.

How to Improve Conversions with Multi-language Push Notifications?

How to Improve Conversions with Multi-language Push Notifications?

Push notifications in this day and age are reckoned the most effective and innovative form of marketing that can make a big difference in your business sales and traffic.

The highlight of push notifications is that they enable customer, no matter where they are, to engage them with your app and push them to the exact offer they wish for.

Now without beating around the bush, let us discuss specifically how push notifications can act as a catalyst to improve conversions that you can ensure to make through your mobile app.

Here are three great ways that you can use:

Limited time offers and deals – A maximum number of people have maybe subscribed for receiving Push Notification Messages because they are interested in receiving a range of available deals from you.

Using your analytics, you can readily ensure what exactly the thing is that your target people like very much, what they have been browsing, etc. With that said, you can send them a discounted deal fitting that product.

To ensure that there can be a maximum conversion, it is well worth to limit the time range of the offer –precisely, you can include in the message that the offer is going to expires after a few days. This will work wonders for users and they take action fast, otherwise, they might fail to spot his/her opportunity.

Send reminder messages – Another great thing about push notifications is that they are the great tool to give your users reminiscence about your app. In order to meet the need, you need to send them appropriate messages that grip their attention and spark their interest.

One way through which you can meet the need is by sending them a special offer, but you can also do this by sharing an engaging tip, snippets, or anything wonderful that you guess your target audience might find engaging.

Also, never miss the opportunity to greet them on special occasions such as Happy Birthday, or Merry Christmas through messages. It is a good idea to offer them a special discount on these offers and they will be grateful to you and sing the praises of this act.

Constructive content – You can furnish your push notification message with valuable content that is not only valuable but can also enhance your engagement with your target audience and turn around more sales.

You can use your analytics to figure out what your users find appealing and customize your messaging accordingly.

Topping off

Push Notifications are the great way of mobile marketing that can play a stellar role in bringing your target users back to your app, enhance app engagement, sales and maintenance. With this in mind, there does not seem any reason why you will not give them a try.

How Emojis magnify push notification open rates?

How Emojis magnify push notification open rates?

Emojis are the valuable commodities for the mobile marketers as these act as a catalyst to increase the open rates of their push notifications to a great percentage of 85, according to a report released today.

As a matter of fact, regular push notifications are opened exclusively on 2.44 % of the time, as per the study conducted by Leanplumrand App Annie. Push notifications furnished with emoji, on the other hand, are opened at much greater rate: 4.51%. That strategy helps mobile app publishers or marketers to hook up with the target users and customers, and the same applies to the course of monetization.

Maybe a not an out of the blue bit of news; a slew of app marketers has already started using emojis lately.

According to a research, which critically appraised 5,000 push notification campaigns and 2.6 billion individual push messages, discovered that emoji-using notifications grew 163 percent from 2015 to 2016.

How emojis are instrumental in customers’ engagement.

As per the report, people’s brains give a response to emojis virtually the similar way they give a response to people’s faces. They are gestural, and with this in mind, they are processed as a poignant signal, not a commonsensical one. That gives excitement to a varied part of our brains, and therefore keeps an odd to shows the effect beyond the untainted reasoning of the message.

iOS and Android users give a response to emojis distinctly.

Emojis enhance Android Push Notification opens by over 100% whilst exclusively giving a 50% lift for iOS. Push notifications tend to have an extended subsistence in Android tray than on iOS, and as per the report’s conjecture, it is understandable that more time will be required to see the notifications and open them.

Similar factors may be at play for in-app messages.

Apps that make use of emojis in in-app messages are very likely to witness a dramatic rise in the engagement by more than 8%, as per the report obtained. And one app witnessed a surge in retention too, with a 28% hike in day-two retention.

Undoubtedly, emojis are just the ticket.

However, with the view to receiving orders-of-magnitude improved open rates make sure that your Push Notifications are customized in response to user behavior.