Best Push Notifications practices for Mobile Marketers

bulkpush_Best Push Notifications practices for Mobile Marketers

Read the Best Practices Of Designing Great Push Notifications that work and perform really well!

Push notifications are changing the entire approach of mobile marketing. It is literally and fact-backed proven that push notifications generate better audience engagement, increased sales, higher return out of investment and best of all retain existing customers and convert new leads into prospects. All thanks to the marketing mechanism idealized and characterized by push notifications.

With changing marketing dynamics and volatile audience engagement; it has become extremely urgent for marketers to holistically channel their marketing ideas. They need to enhance their presence across platforms and channels. The more they are available online, in handheld devices, better is their chance to easily maintain a steady bond with audiences, and when it comes to mobile marketing; push notifications play a pivotal role.

But just devising strategic notifications to evenly cater to the evolving audience base is not everything. You need to be defined as a marketer about your key objectives, and working modules. With this brief article, we are covering some of the Most Important Best Practices For Mobile Marketers; which they can use in order to streamline the entire mobile marketing job, and enhance their credibility of doing businesses online.

bulkpush_. Best Practices For Mobile Marketers

Write Great Notifications

When it comes to delivering best push notifications, all you need to know is how to create an increased attention and inspiration without necessarily compromising on the overall productivity of your message. What you write matter a lot. The crispy, short, and simple your message is, better is your chance to connect and collaborate with your targeted audience. That’s why put special and increased attention on content.

Define your KPI

KPI is short for key performance indicator. User patterns and visitor volumes only give some ideas about how your entire job is doing. In order to smartly grab an idea about How Well Your Push Notification Is Doing, you can manage some other KPI as performance metrics; such as revenue or life cycle value.

Timing Matters

Push notifications act as a great instrument to engage with your key audiences, but you need to be defined about timing based on the unique demands and needs of your customers. Send them notifications exactly when they need. This multiplies the chance of getting your notifications read

Other Best Practices

  • Use words that are proven to increase attention

 

  • Write catchy and quick notification

 

  • Give your audiences simple ways to click the message

 

Push notifications have been changing the way businesses are being done, the simplistic notifications are actually heralding an entirely unique age of marketing which is pinpointed and customized.

Push Notifications Can Actually Be a Great Tool For Communication, and if used properly, it can lead to a number of improved marketing strategies which can help a service make new sale.

To learn more about how the notification can act like a great guide for marketers, and how to devise a practical notification for better message; please click the Website.

Push Notifications – One of the Leading Mobile App Trends of 2017

Push Notifications - One of the Leading Mobile App Trends of 2017

5 Mins Read

Mobile app trends are redefining the way we think and do marketing. The hand-held devices populated with applications can do wonders, and they can simplistically change the way a message is communicated to convey a marketing mantra. Like other years, 2017 has so far been eventful, and among the top trends that are making news include engaging customers via messaging, developing AI powered applications, integrating marketing channels into applications etc., are some of the notable trends that have been shaping the mobile application market. But among all the trends, one trend that is specifically gaining increased limelight is push notification.

Push notifications are becoming one of the highly popular ways to interact and engage with audiences.

The engagement within an application is heavily determined by a user’s decision to approve or reject push notification. “In 2015, users who enabled push notifications launched an app an average of 14.7 times per month, whereas users who did not only launched an app 5.4 times per month,” (Source)

Push Notifications

The facts and statistics clearly Hint How Popular Push Notifications Have become. In order to engage newer audiences, retain their interests and ensure they keep your informed consumers; push notifications have time and again clearly proved that it works as one of the most useful types of communication medium. Without push notifications, a mobile application cannot necessarily scale up and sustain the increased interests of its audiences.

It is a proven fact that users reply to push notifications more than other forms of communications; when it comes to making an interactive communication using the smart phone’s device. Push notifications build trust, genuinely improve user interest, and hopefully creates a sustained, trust-driven and uncomplicated mechanism that promote communication.

The increased Benefits of Push Notifications are actually making them truly unique types of marketing channel. Businesses around the world are increasingly using push notification.

The push notification emotionally connects a user with the message. The more defined, articulated and simplistic the entire push notification is, more is the chance for a user to read the message and then click on a link. The entire marketing eco system that is dominating today has edged beyond just presenting goods and services in an interactive manner. Today, in order to retain user and curve a distinctive niche than the crows and develop a winning edge, what is important is to design and develop user friendly and emotionally connecting features that work.

Push notifications develop a sense of urgency, and makes a user click on a specific link, it helps generate curiosity and most importantly help a message get straight to the audience. The mechanism through which push notifications work is simple and researches are on going to develop more user friendly push notifications that work.

To learn more about push notifications, to know how they can help you design and develop a marketing message and make a user click on a link; you might need to visit the Website.

How to create user-friendly Push Notifications?

How to create user-friendly Push Notifications?

Push notifications are a very friendly and effective way to retain users, keep your Goal of Engaging your Targeted Audiences in a holistic manner, they serve not just the purpose of informing your audiences of a news and update concerning your products/services; they also work as reminder tool to them you exist.

If, as a marketer, you are solely looking to increase the number of downloads and comments on your app page; you are mistaken. The true objective of a mobile friendly strategy should be to retain users; and developing a solid strategy to keep your dedicated audiences coming back to you. Push notifications help in this regard as well.

Push notifications can be of different types; with many different formats and content. To maximize user retention and ensure an inspired marketing strategy; few things you should integrate into your marketing campaign while working with push notification include below –

Develop push notifications that are encouraging and inspiring

People are bored of notifications and overdose of surplus content on their smart phone every day. That’s why to stand out of the rest and develop a winning image of your own, the best idea is to Develop Push Notifications that Encourage and Inspire them. So, your content need to solve their problem and raise a sense of emergency so that they are tempted to read it, click it.

Learn where your users are – in a smart and simple way

Mobile users prefer many Different Types of Push Notifications, and a research states they like notifications with a special offer based on their present locations. Neoshop’s personalized, geo-based notification in the following image uses a user’s first name, and it lets him know that there is a shop near to him where can use some of the credits he has accumulated.

Keep it short and simple – so that it excites without supplying overdose of information

Keeping your message short and simple is yet another great way to drive user engagement. Without giving your users too much of information and overpowering their screen with content that they are most likely to discard; you should be pinpointed, the content need to be catchy; short and simple.

Other awesome ways to develop useful push notification to generate better user engagement

  • Alert people with content that matter them
  • Understand your users and then develop campaign around their interests
  • Know what to write and when to send them messages

To learn more about User friendly push notifications, we recommend you visit this website!

How to Use Push Notifications to Increase Customer Engagement

Push notifications offer a great way to communicate with your target audience. Research conducted on standalone behaviors of customers point out that 52 percent of Smartphone users have push notifications enabled on their devices.

  • Helping your target audience to direct to your social media channel
  • Promoting products and services
  • Developing trust and reputation
  • Engaging users who are presently unavailable on your website
  • Restoring the carts which were abandoned

There are a number of meaningful ways to engage your audience using push notifications; some of which we are mentioning below –

  • Grow your opt-in percentage with adequate pitch
  • Schedule notifications based on geo-location
  • Know which is the best time of the day to send push notifications
  • Tailor-design the notifications based on users’ interests
  • Track how your notifications are fairing using statistics
Grow your opt-in percentage with adequate

Push notifications are used by a good number of marketers; but do you think all of them score equally better? Those brands or startups that craft very useful, simple and effective message only manage to get installed and subsequently they send the push notifications to users. So, to pitch targeted audience adequately ; you should pitch well-drafted messages.

Schedule notifications based on geo-location

Target audiences based info count! If you research adequately about the location of audiences, and then send useful content based about the location and geography and their preferences, more opt ins can be expected. If you are selling pizza in London, would it make any sense to send push notifications to people located in USA?

Know Which is the Best Time of The Day to Send Push Notifications

It is not very useful to send push notifications anytime of the day. Instead and rather, it is very important to send specialized info at strategic time. You cannot expect office goers to like and click your notification about happy hours during weekdays. However, if you send them the notification during Friday evening; should we need to say it will perhaps generate better user engagement?

Tailor-Design the Notifications Based on Users’ Interests

As we mentioned; it is very crucial that you tailor design your notification based on your users interests. The specific topics that interest your users need to be defined. The better your messages are drafted and unique your ideas are presented; better is the scope for you to connect and collaborate with your audiences.

Track How Your Notifications are Fairing Using Statistics

When it comes to gaining the most out of the statistics; you need to be defined about what your goals are and how do you want to score. The specific statistics need to be evaluated in order to find out which type of push notifications are doing well and which types need more editing.

Bonus Tips and Summary of the Article

  • Offer high value content that solves users’ issues
  • Push notifications that interest your users
  • Communicate intimate form of communication

How Web Push Notifications Add Value To Your Business?

How Web Push Notifications Add Value To Your Business?
Web Push Notifications, also known as, browser push notifications are short and quick messages directly sent to a user’s devices – be it a laptop, desktop, smart phone or tablet. The notifications are sent to those who subscribed for the notifications. To get the notifications, it is not mandatory for a user to browse the website. When subscribed; they automatically start receiving the updates when the website sends out the notifications. The main idea behind these notifications is to ensure visitors come back to the website.

Once a user subscribes for the notifications, he will start receiving the notifications. Users don’t have to be on your website to receive and click on the notifications. The core proposition of web push notifications is to bring back users to the website.

Push notifications are completely permission-based so there is almost no room for spamming. Push notifications can improve the conversion rate by multiples, help marketers access hands-on statistics and calculative insights into user behaviour. Push notifications act as a holistic means of reaching out to targeted audience in a simple, permissible, and user-friendly manner. It is a complimentary communication channel.

There are some awesome ways to increase and improve your web push notification opt-in rates

Offer a comprehensively clear and simple value proposition

Develop a two or three tap opt-in process. In other words, multiply the scope to engage users.

Always try to develop it in a contextual manner

Write clear, concise, problem solving, and value text

Wear your design and text some personality

Maintain a soberly frequent yet non-invasive frequency

Also, ensure that it is easier for users to opt out

In simple words, Push Notifications means better opt-in rates, high click through rates, improved user experience. The advantages of using push notifications for communication include they can be highly personalized, they are visually appealing, they enjoy highly improved and great delivery mechanism.

If used in a holistic manner and using ideas; push notifications can improve value to businesses. Marketers are using push notifications in a variety of ways so that these can add high value to their businesses.

Retargeting

When it comes to retargeting a particular set of audience or even targeting it using the most simple and ethical means of communication system, retargeting through push notifications work!

Content marketing

Content marketing is one of the most highly useful means of marketing today. Using push notifications, you can easily target specialized set of audiences through content marketing.

Product updates and announcements

Push notifications can be used to smartly and in real time inform targeted audiences about new product launches and updates.

Engagement and retention

Push notifications can improve user retention with the help of smart and simple product updates and announcements

Flash sales

These notifications can also be used for flash sales. Push notifications are a quick way to inform and entertain audiences.

These are some of the ways push notifications can be used to improve business value!

Benefits of Geo Targeted Push Notifications

Benefits of Geo Targeted Push Notifications
Push notifications are one the most widely used mobile marketing techniques today. With the number of people using smartphones in billions, they pose an exponential opportunity for businesses to establish long-term individual relations.

Certain factors make push notifications highly effective like:

They encourage users to take immediate action
Drive real-time engagement
Facilitate easier sales and after sales support

Geo targeted Push Notifications can help you even more

At BulkPush, we always stress the importance of going local. Most people use their smartphones to gather information and make decisions about things or purchases that they make every day. Thus, these decisions are affected by their geographical locations.

This is the reason why analyzing and targeting geo targeted push notification yields better results as you tap directly into the daily patterns of potential users.

Here are more benefits of geo targeted push notifications:

Targeted Actionable Information

The idea of push notifications revolves around relaying instant call to actions to your user based on actionable information.

With geo targeting, you get more refined information to filter your marketing. This way the call to actions you devise yield higher results than your competitors

Moreover, most customer needs are local in nature. If your services intersect with them, then geo-based targeting helps you augment that part of the market for your benefit.

The Geofencing Advantage

Geofencing is a byproduct of geo targeting. It allows marketers to establish a virtual fence around a geographical area for targeted marketing efforts.

You may have already seen this on Facebook marketing dashboards where you define a certain radius in which you feel your key demographic is. This is an excellent way to leverage local preferences of users.

Now the performance depends on what actionable information you inculcate. This process is ideal for seasonal sales, surges during certain events, and particularly latest offers from startups that are looking for disruptive results.

Proximity Based Offerings

Businesses and service providers can use messages and push notifications based on geo targeting that inform customers of trending promotions, sales and events in their area.

For the end user, this is high-end value proposition. If you look at it from both ends, then it’s a win-win because the user owns the smartphone for certain technology-based privileges. You, with the geo-based proximity offers, are providing that privilege.

You provide both value and convenience. This becomes a convincing selling point and fosters a new line of loyal customers with long-term brand awareness and engagement.

BulkPush provides highly advanced geo targeted push notification services for its clients. With our devoted server, you can easily have the tools to send our notifications to millions of customers with one click.

You can choose from a diverse set of platforms including WordPress, iOs, Android, Windows, Blackberry, Mac OS X, Amazon and more. We offer indefinite pushes for all our customers using the all-inclusive accounts.

Geo Targeted Push Notifications can enhance your business by augmenting revenue from local markets. There advantages pose a big opportunity for marketers and product owners.

Contact us today to discuss how you can have a framework that works ideally for you.

5 Rules to Make Great Push Notifications!

5 Rules to Make Great Push Notifications!
Running a business without exploiting the power of mobile push technology in this cut-throat competition to your advantage simply directs to the fact that you have not been able to capitalize on the opportunity to reach your target audiences and receiving maximum ROI. Email, although is still in vogue, is yet not utilized much. With spam filters filtering out several email marketing messages on a regular basis, and in the wake of receiving a string of emails, email marketing is diminishing over time. Text messaging, on the other hand, offers fantastic potential, but consumers are typically hesitant to offer their phone numbers and subscribe. Push technology utilizes text messages and if correctly used is guaranteed to offer superb potential. 

Here are five salient rules for marketers to effectively make the most of the push technology:

1. Value does matter

When you are combining Push Technology With Your Marketing Campaign, ensure the notifications you send echo along with your users. If a notification is of not any essence to your users, there does not seem any reason they will tend to receive it. Consider importantly when you send a notification to a user, it is a hurdle. Ensure that it is worth the value, or you susceptible to lose your users.

2. Relevancy is important

The content of push notification should not only be valuable but it should also be relevant. It will be your misapprehension if you consider both value and relevance to be the same entity as there is a slight difference between the two. Each and every notification that you send to your users should be inclusive of data and should be according to what you already are aware of them. Take the time to guess what your users have downloaded, bought or shared in the time what went before. Location, alongside other information, is specifically instrumental in resolving relevancy for notifications.

3. Keep up brand uniformity

Keep in mind that your Push Notifications should act as an extension of every marketing channel. Ensure unavoidably that your brand is reliable across the board. Take the time to take a seat and chew on the most appealing and convincing voice to utilize for your push notifications. The result will be uniformity and a better rewarding experience for your users.

4. Give an appealing experience

Chew on the reasons why your users subscribe to push notifications. After all, you want your users to gladly receive your Mobile Push Notifications. A great way to achieve the goals is to offer your users well-timed and relevant information so they can know about sports scores, breaking news, special deals, etc. Keep your notifications unique, engaging, and convincing.

5. Develop over time

As with all types of marketing around, it is important to keep a tab on the open rates of your push notifications. This is a great way to help you in resolving which notifications sound better with your users and which are ineffective. Depending on this data, tweak your notifications to ensure a more appealing experience for users. Leading push notification companies such as BulkPush makes it feasible for you to readily keep a tab on analytics, for example, open rate and more.