How Product Owners can benefit by push notifications service?

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This article covers these

  • What is a push notification?
  • Benefits of push notification?
  • Types of push notification
  • How product owners can benefit using push notification service

 

What is a Push Notification?

What is a Push Notification

A push notification is a type of standalone message, which pops up on a mobile device. The message could be triggered by businesses that want to draw the attention of their consumers using devices they use. App Publishers Can Send Push Notification Anytime, without having to make users use the device or use the app from where they receive notification.

Benefits of Push Notification

Benefits of Push Notification

There are a number of reasons for which businesses are using push notification. It can help businesses engage users, provides you with insights about your audience which you can measure to improve your branding, the nature of push notification allows users to customize them according to their standalone preferences; thereby making it extremely simple for effective utilization. It is easy to use and has been found to work across devices and in engaging audience.

Types of Push Notification

Types of Push Notification

There are a Number Of Ways Push Notifications Can Be Sent. Some of these include:

  • Simple notification – Sending a one-off message straight away
  • Scheduled/recurring notification – create recurring message over a chosen time
  • Geo-fencing push – Creating a message that can be sent when a customer is nearby a store, enters, or exist a store.
  • Targeted push – Sending notification to specialized group of audiences

 

How product owners can benefit using push notification service

Actually the effectiveness of push notifications depend on the type of service provider or the channel a business choose. Using a proper push notification service, a product owner can receive a number of benefits. They can enhance their consumer interest, reach out to new audiences, develop a sophisticated base of audiences and learn about the sentiments of the market so that they can effectively meet the evolving demands of the market.

However, the effectiveness of a push notification largely depends on the type of service you avail to deliver the notification. Push notification service providers such as BulkPush offers a number of benefits such as:

  • Unlimited push notification so product owners never run out of content to deliver targeted messages to their audiences.
  • Using bulk push control panel, product owners can create push notifications with pictures, or html pages, or any type of content you desire. You can even create an html page from inside your control panel.
  • It offers multiple language support so targeting users across the world become easy
  • The cross platform function of bulk push makes the entire purpose of delivering message simple and easy
  • The remote API and one editor are other features that make Bulk Push a reliable push notification service provider.

 

Please visit the BulkPush Website to learn more about how they can help you with your marketing efforts. Push notification when availed properly can yield meaningful value.

 

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Benefits of Push Notification Advanced Statistics Feature

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Push notifications offer you advanced variety of useful solutions. The more pinpointed your messages are sent, and delivered to the proper set if audiences timely, better is your scope to generate high value coverage

Read on some useful info on how ensuring useful messages for specifically defined audience in the specialized form of useful push can yield values

Push notifications are here to stay. A lot of researches and surveys conducted to prove the authenticity and usefulness of push notifications always proved the point that it is one of the ever-evolving types of communication method, which is always gaining new grounds every day and marketers – when they spend money on this type of communication method – always get higher yield and better return on their investment.

This article is a brief analysis on the different types of statistics that prove the different sides of the push notification industry.

Although the rate differs from one place to the other, mobile users to a great extent opt-in for push notification

When it comes to Opting For Push Notifications, it is a fact that a good number of – a whopping 50% users opt for push notifications and they find it useful. Because they find constant value in push notifications, it is always a great for brands to shift their digital interests to push notifications thereby improving and exceeding their brand value and reaching out to a great number of targeted, pinpointed audiences.

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Push notifications boost application engagement by 88%

When used and managed properly; Push Notifications Are A Great Way To Engage Users on your application constantly. Relevancy matters when it comes to deciding the usefulness of push notifications. The more pinpointed and strategic your branding is, better is your entire scope to connect and collaborate with your audiences. If your push notification is sent on time, it can generate higher audience value.

65% of users return to an app within 30 days when push is enabled

On an average, 65 percent of users returned to an app within a span of thirty days after downloading and using an app, if they have enabled its push notification. This means if you have a valid marketing message, and if you have inspired your audiences to download and install an application, you can expect them to use it and thus market your message.

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Statistics on in-app messages even make the entire statistics more attractive :

  • It improves app launches by 27%
  • In-app messages boost app engagement by 3x
  • In-app messages triggered from an in-app event increases and improves conversion by 4x

Most statistics conducted to pinpoint the usefulness of push notifications state that personalized leads to improved range of beneficial conversation.

So, when you develop a state of the art push notification solutions, and Maintain And Manage Your Push Notification, you can expect a proper set of high value yields. The most important factors that constitute the effectiveness of a good push notification service is its timely sending of messages.

 

10 Best Push Notification Practices for Ecommerce Marketers

10 Best Push Notification Practices for Ecommerce Marketers

There are a number of best practices available for e commerce marketers when it comes to Offering Push Notification Services. This article covers a few of them, please read on, and if you are an e-commerce marketer please let us know of your thoughts in the comment section below.

Most e commerce marketers often undervalue their entire campaign. They spend a good amount of money researching their audience, thinking which services would suit their standalone preferences, and how the entire process would be designed. But factually; it does not work this way.

In order to connect with your audiences and reward their connection with you, please leverage on the push notifications properly.

  • Send pinpointed messages
  • Avoid generic pushes
  • Research the accurate number of audiences and then develop a strategy
  • Customize the content of the message
  • Asking for permission is crucially important
  • Edit, experiment with your messages
  • Measure the results
  • Maintain secrecy
  • Keep them in the know of latest arrivals and stock
  • Maintain secrecy

Send pinpointed messages

Sending pinpointed messages refers to sending targeted, geo-specific messages timely; according to the standalone requirements of audiences. The more details and accurate you send them messages which they read and then act on, better is the chance for your entire e commerce campaign to act and perform well. The content of the message needs to be designed according to the relevancy of the time.

Avoid generic pushes

This means Sending Push Messages which are not targeted well, and sending in bulk e commerce messages which are not researched well. This type of messages usually do not do well, and they quite often fail to offer meaning.

Research the actual number of audiences and then develop a strategy

Research the number of audiences whom you send the messages. Before developing a strategy, you need to be defined about what you need and then develop a standalone identity so that it can effectively measure its results and then you can channelize your entire work system

Customize the content of the message

When it comes to sending targeted messages to your audiences who are your e commerce customers, be defined about the message. Customize the message according to the buying preference of the customer, his purchasing decision

Asking for permission is crucially important

It is very important to ask for the permission of your audience before sending them any messages. If your audiences are not ready to receive any messages; they are not going to read the messages that you sent.

Edit, experiment with your messages

Experiment with your messages; make sure that they read what you send. Research, which type of messages gets read, and who read your messages. Ensure which type of messages you send, and then according to the context of messaging; do the A/V test and the change

Measure the results

Measuring results refers to seeing and researching how is your entire campaign fairing. The entire process of measuring results is a lot of work, just understanding the pinpointed ideas and making sure how the entire stuff works does the difference.

Maintain secrecy

Do not spam audience. Maintain secrecy and do not necessarily

maintain and mention irrelevant and over the result messages. Always feel them confident that you keep their information confidential.

Keep them in the know of latest arrivals and stock

Letting your customers know of the latest arrivals is a great way to keep them in idea of what’s is your stock and therefore keeping them in the latest loop, and informing them that you value!

 

How to use Beacons or Geofencing to Attract and Retain Customers

How to use Beacons or Geofencing to Attract and Retain Customers

Technology is evolving at a faster rate than expected. Earlier, what used to be a tough task is now made simply uncomplicated with the help of state of the art technology. In today’s article, we will talk about two location-specific technologies; which are doing the rounds in the technology domain. We will talk about geo fencing vs. Beacon, and we will pinpoint each of their benefits with special reference to their uses. Read on, and should you have any query; please contribute your ideas with specialized comments!

First, let us understand what is geo fencing

If geo targeting allows marketers to become more granular and add or delete specific users in the area, geo fencing on the other hand is a bit more pinpointed and captures almost all of users who move into a certain area. The actual purpose of developing geo fencing is to target communications in a given zone, in a more precise and empowered manner. For example – retail operators who want to attract the specialized attention of shoppers as they pass by their stores, can use geo fencing

How geo fencing works?

It mostly uses GPS technology to cordon off a specialized area into a practically defined virtual fence. When a device it can detect moves in or out of that fence; triggers are sent and users get notifications.

Geo fencing at work with example

If you have attended an art concert from a brand, and while attending the event; if you received any notifications from them asking you to shop from their stores, it is perhaps because they have used geo fencing.

what is beacon

A beacon, when it comes to the context of the location based technology, refers to a small hardware device which enables data transmission to mobile devices with a specific range of the device. For most of such applications, the recipients must have their Bluetooth device turned on, should have installed any other specifics and they should allow receiving transmissions.

How beacons work

Bluetooth technology is cheaper than GPS, and beacons work with the help of the technology. However; the downside of the technology is that many people do not actually keep their device turned on while moving around.

Beacons at work

To start getting to understand beacons, you might need to install apps, accept the request for receiving location specific and Location Based Services, and turn on the Bluetooth on your device

Beacons can pinpoint better accuracy about the exact location, geo fencing can be more easy to incorporate and integrate, beacons heavily rely on Bluetooth technology, while geo fencing work with GPS.

In simple words, which technology is better for your business actually depend on a number of factors. Which technology do you need specifically depend on the nature of service that you want to promote. Should you want to learn more about technologies to communicate and collaborate better with your targeted audience; please click the website now!

 

Android vs IOS – Push Notification Satisfaction Survey

If you use iOS regularly, you might have already seen you receive fewer notifications or in other words, notifications do not invade your mobile screen. On the other hand, if you use android phone, you know notification is an integral part of your life. If you have used both, you would have certainly asked why notification distinguishes between them. The answer is no magic. Read!

The workflow associated with the operating system Decides The Frequency Of Notifications that appear on them. The notification center (iOS) and the notification drawer (Android) work differently and thus they treat notification uniquely and it reflects in the frequency at which a user sees, receives and acts on it.

Some of the key differences that determine the CTRs of android and iOS include –

Sticky notification alert which appear on android at the top left corner of the mobile phone

Notification icons usually stay at the top left of an android phone’s screen which prompts a user to take an action on them. On the other hand; on iOS, you will see less or fewer notifications and can be accessed through pulling down of the notification center.

Notifications more prominent on lock screen on Android

By default, on android, you can almost always see the notification alerts on lock screen. As a user, if you need to get rid of you need to manually clear them off. On the other hand, on iOS; once you unlock the screen, your notifications are automatically gone

On Android, users are exposed to notifications hen accessing shortcuts, in iOS; no notifications appear in the control center.

In short, the entire subject of notification changes its definition and perspective on the mobile operating systems.

Survey done on user perspective and their behavior suggest the Click Through Rate And The User Engagement Phenomenon Of Android is relatively much greater in the iOS. As we discussed in the article, the core reason of it is that the notification system and workflows in the android operating system is much streamlined and it acts a decisive part in the operating system.

The notification system and its subsequent behavior influence user patterns and CTRs. Despite having simpler, uncomplicated operating system, when it comes to notification; iOS lacks behind and Android is the clear winner. It actually depends on the context whether a notification is annoying or productive.

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1. Android vs IOS – Push Notification Satisfaction Survey

2. Key differences that determine the CTRs of android and iOS include –

  • Sticky notification alert which appear on android at the top left corner of the mobile phone
  • Notifications more prominent on lock screen on Android

 

 

How Mobile Push Notifications more effective than SMS Marketing?

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Both push notifications and SMS have their distinctive presence and are proven extremely important in today’s volatile marketing eco system. Although each of the marketing mix has its unique benefits and features, research conducted on people’s preferred method in receiving communication matters related to an offer or discounts say that people want to get notified by emails, app notification, SMS.

But in terms of Popularity And Marketing Mix Of Strategic Ideas, it has been seen that push notifications are doing really well compared to SMS marketing. Users of hand-held devices are preferring to choose standalone ways to receive updated info from mobile apps notifications. They rock because of simplistic method, quick processing.

When it comes to sending targeted audience pinpointed messages on time; without having to worry about literally anything such as time and money constraint, the number one thing that needs to be taken into consideration is the simplicity of sending messages. Push notifications are scoring well than the rest in terms of targeting pinpointed segments of defined audiences, and people are more likely to open up their notifications than reading an SMS.

Also, when you Compare Push Notifications With Emails, although emails have a greater scope to get clicked; but they are not as effective as a push notifications. The email might hit the spam folder or your audience might not necessarily read an email thinking you are spamming; whereas push notifications arrive when a user asks to receive it. It is direct, simple and more beneficial form of communication.

Now, when Compared To SMS, Push Notifications work because SMS are traditional forms of communication, they might not be the most effective way to promote a product and service, they are not always the perfect way to connect and collaborate with your audiences.

Moreover; you can not necessarily expect to have great conversion when you solely depend on SMS as your core marketing channel. SMS notifications are little old age, and people are remarkably opting for newer ways to get connected. So, push notifications work as a viable alternative towards the change.

Moreover, a user might not want to receive SMS from a brand whereas push notifications as we mentioned earlier are sent when user expect to receive notification. So, comparing all the necessary factors; it is a proven fact that push notifications are always more beneficial, and effective!

 

Push notification vs. Email vs. SMS – when to use?

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When it comes to using a state of the art, fully functional and highly useful form of communication system that works, which one do you count on? – SMS, push notification, or email?

Research conducted on standalone user behaviors suggest that Businesses Can Gain A Lot Using Any Of These Communication Systems but they need to learn exactly when and how to use each of these. Let us learn when the best time to use all these services is.

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SMS

SMS higher a chance of getting read and take an action on. Companies are increasingly using SMS notification when they want their users to quickly take an action on, for example Google send an SMS notification with codes should you choose to receive it that way. On the other hand; SMS are hard to discover and easy to delete compared to email. So, they should not be used when you need to send your users information that they need to save.

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Email Notification

Email Notifications Are A Great Way To Connect And Collaborate with your audiences for information which is used for time and time above. Information which need to be saved, and stored such as sending of codes, reference info, orders, confirmations, receipts etc need to be sent using email. Like we mentioned earlier, it should not be used for information which need to be acted on quickly, unlike SMS notification

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Push Notification

Push notifications should be sent when you want your audience to be in the know of an event within an app, which requires the users to take an action on. Reminders for certain actions is an excellent way to connect and collaborate with your audiences using push notification. It should not be used when promoting any third party products.

The truth in each of the case is that timing plays a crucial role. You can not necessarily send any of these any time. Rather, you need to be defined about your audience, and then send them notifications timely.

Before you send notifications using any of these communication system, make sure that you have done enough research and that you know of them. The more defined and articulate you are about your standalone needs and choices, better can you position your campaign and then you can act on them.

Send timely, relevant messages to your audiences using holistic process and after researching your audiences to get maximum value.