Android vs IOS – Push Notification Satisfaction Survey

If you use iOS regularly, you might have already seen you receive fewer notifications or in other words, notifications do not invade your mobile screen. On the other hand, if you use android phone, you know notification is an integral part of your life. If you have used both, you would have certainly asked why notification distinguishes between them. The answer is no magic. Read!

The workflow associated with the operating system Decides The Frequency Of Notifications that appear on them. The notification center (iOS) and the notification drawer (Android) work differently and thus they treat notification uniquely and it reflects in the frequency at which a user sees, receives and acts on it.

Some of the key differences that determine the CTRs of android and iOS include –

Sticky notification alert which appear on android at the top left corner of the mobile phone

Notification icons usually stay at the top left of an android phone’s screen which prompts a user to take an action on them. On the other hand; on iOS, you will see less or fewer notifications and can be accessed through pulling down of the notification center.

Notifications more prominent on lock screen on Android

By default, on android, you can almost always see the notification alerts on lock screen. As a user, if you need to get rid of you need to manually clear them off. On the other hand, on iOS; once you unlock the screen, your notifications are automatically gone

On Android, users are exposed to notifications hen accessing shortcuts, in iOS; no notifications appear in the control center.

In short, the entire subject of notification changes its definition and perspective on the mobile operating systems.

Survey done on user perspective and their behavior suggest the Click Through Rate And The User Engagement Phenomenon Of Android is relatively much greater in the iOS. As we discussed in the article, the core reason of it is that the notification system and workflows in the android operating system is much streamlined and it acts a decisive part in the operating system.

The notification system and its subsequent behavior influence user patterns and CTRs. Despite having simpler, uncomplicated operating system, when it comes to notification; iOS lacks behind and Android is the clear winner. It actually depends on the context whether a notification is annoying or productive.

Bulkpush

1. Android vs IOS – Push Notification Satisfaction Survey

2. Key differences that determine the CTRs of android and iOS include –

  • Sticky notification alert which appear on android at the top left corner of the mobile phone
  • Notifications more prominent on lock screen on Android

 

 

Advertisements

How Mobile Push Notifications more effective than SMS Marketing?

How-Mobile-Push-Notifications-more-effective-than-SMS-Marketing

Both push notifications and SMS have their distinctive presence and are proven extremely important in today’s volatile marketing eco system. Although each of the marketing mix has its unique benefits and features, research conducted on people’s preferred method in receiving communication matters related to an offer or discounts say that people want to get notified by emails, app notification, SMS.

But in terms of Popularity And Marketing Mix Of Strategic Ideas, it has been seen that push notifications are doing really well compared to SMS marketing. Users of hand-held devices are preferring to choose standalone ways to receive updated info from mobile apps notifications. They rock because of simplistic method, quick processing.

When it comes to sending targeted audience pinpointed messages on time; without having to worry about literally anything such as time and money constraint, the number one thing that needs to be taken into consideration is the simplicity of sending messages. Push notifications are scoring well than the rest in terms of targeting pinpointed segments of defined audiences, and people are more likely to open up their notifications than reading an SMS.

Also, when you Compare Push Notifications With Emails, although emails have a greater scope to get clicked; but they are not as effective as a push notifications. The email might hit the spam folder or your audience might not necessarily read an email thinking you are spamming; whereas push notifications arrive when a user asks to receive it. It is direct, simple and more beneficial form of communication.

Now, when Compared To SMS, Push Notifications work because SMS are traditional forms of communication, they might not be the most effective way to promote a product and service, they are not always the perfect way to connect and collaborate with your audiences.

Moreover; you can not necessarily expect to have great conversion when you solely depend on SMS as your core marketing channel. SMS notifications are little old age, and people are remarkably opting for newer ways to get connected. So, push notifications work as a viable alternative towards the change.

Moreover, a user might not want to receive SMS from a brand whereas push notifications as we mentioned earlier are sent when user expect to receive notification. So, comparing all the necessary factors; it is a proven fact that push notifications are always more beneficial, and effective!

 

Push notification vs. Email vs. SMS – when to use?

Bp1

When it comes to using a state of the art, fully functional and highly useful form of communication system that works, which one do you count on? – SMS, push notification, or email?

Research conducted on standalone user behaviors suggest that Businesses Can Gain A Lot Using Any Of These Communication Systems but they need to learn exactly when and how to use each of these. Let us learn when the best time to use all these services is.

bulkpush_SMS

SMS

SMS higher a chance of getting read and take an action on. Companies are increasingly using SMS notification when they want their users to quickly take an action on, for example Google send an SMS notification with codes should you choose to receive it that way. On the other hand; SMS are hard to discover and easy to delete compared to email. So, they should not be used when you need to send your users information that they need to save.

bulkpush_Email-notification

Email Notification

Email Notifications Are A Great Way To Connect And Collaborate with your audiences for information which is used for time and time above. Information which need to be saved, and stored such as sending of codes, reference info, orders, confirmations, receipts etc need to be sent using email. Like we mentioned earlier, it should not be used for information which need to be acted on quickly, unlike SMS notification

bulkpush_Pushnotification

Push Notification

Push notifications should be sent when you want your audience to be in the know of an event within an app, which requires the users to take an action on. Reminders for certain actions is an excellent way to connect and collaborate with your audiences using push notification. It should not be used when promoting any third party products.

The truth in each of the case is that timing plays a crucial role. You can not necessarily send any of these any time. Rather, you need to be defined about your audience, and then send them notifications timely.

Before you send notifications using any of these communication system, make sure that you have done enough research and that you know of them. The more defined and articulate you are about your standalone needs and choices, better can you position your campaign and then you can act on them.

Send timely, relevant messages to your audiences using holistic process and after researching your audiences to get maximum value.

 

How Push Notifications Are More Effective Than Marketing Emails

How-Push-Notifications-Are-More-Effective-Than-Marketing

If you use a smartphone, chances are you already know what a push notification is. It is a service that is used by marketers and application developers to keep you informed about a recent news, development or offer etc. Push notifications strive to grab the attention of the user right on the screen, and have the more chances of getting read than being junked; which is most often the case is with emails and other traditional forms of communication.

However, given the wide spread popularity of push notifications, and the way they are being devised and managed; it can be concluded that they need high end and fully sophisticated mechanism to fully garner the yields they can derive from the marketing system. Push notification might have a certain saturation point at one point of their development, like other forms of communication. However, they are far unlikelier to get saturated given the format they have. They can be adjusted and modified, and adapted with the changing scenario.

However, to make sure that Push Notifications Can Be An Effective Form Of Communication, marketers need to constantly work with it; giving it a fully new format and evolving structures. First of all, asking the right and proper question through push notification is the number one things that make all the differences.

Before-a-push-notification-is-enabled-ask-certain-questions

Before a push notification is enabled, it is important to ask certain defined questions

  • Is this the right time to be pushing this notification to the customer?
  • Can I gather pinpointed information in terms of context and location which I can use for making notifications valuable
  • How many types of push notifications can be sent within a stipulated time frame?
  • Which types of notifications have worked in the past?
  • Which type of marketing mix should I integrate in devising the push notification?

Keeping the entire push notification short and simple, to the point and according to the context and adding pitfalls etc are highly important when it comes to designing and developing high-end, fully sophisticated push notification that works.

Now, coming to the title of today’s post; Push Notifications Will Necessarily Replace Marketing Communication Held Through Emails obsolete. Here’s why?

Marketing emails are not necessarily get read and they might even land in the junk folder; whereas push notifications have a higher chance of getting read because they proclaim attention.

Push notifications largely is allowed by the user to send messages on the mobile phone, whereas any marketing messages might not be the cool thing that any email user need. They might receive an email at the point they do not need it, and thus their chances of getting the email read is almost zero

The opt-in process is fairly simple for push notification compared to emails.

The push notifications have a higher click through rate

Push notifications get a message across your user instantly and they work across hand-held devices thereby multiplying the chances of getting a message seen. Other than these, composing push notifications is comparatively simpler. And, it generates high engagement rates. These are just some of the things for which push notifications rightfully so replace the need for traditional communications using means like email.

 

How to Invest for Push Notification Advertising

imgpsh_fullsize

When it comes to push notifications, the one thing that you need to carefully implement and change is the approach and strategy. The rapid growth and evolving need for a strategically-vital and decisive type of push notification service ensures the success of overall campaign. This article details some of the most important things related with push notifications – such as what are The Benefits Of Push Notifications and how to invest in it.

Benefits of Push Notifications

imgpsh_fullsize (1)

There are a range of benefits associated with push notifications. The flexibility of a user to control how she or he wants the notifications to come, and when and which notifications they want to learn about simplify the entire system of communication.

Push Notifications Help Improve The Number Of Traffic. They not just help you gain increased return out of investment, they also help you sustain the competition and retain the edge. With the help of notifications; you get pinpointed insight into customer behavior and spending habits thereby channelize your entire operation. With these, such as push notifications, you can foster engagement and they are actually simpler and easier to use.

Now, How to Invest In Push Notification To Yield Better Value?

imgpsh_fullsize (2)

The rule of thumb is to set defined limits for your message. Plan to make sure that you do not over-message your users. Think like a user. In addition, decide yourself the volume of message required to inspire and retain your user base. If you think after sending a specific number of message, things would look like spamming; do not necessarily send the extra messages

Be Clear About How Often You Message

imgpsh_fullsize (3)

Sending less but targeted message is very important to your audiences. If you are a hospital or insurance service provider, it is actually not an immediate requirement to send a good number of messages to your audience. However, on the other hand, if you are working in the shopping sector, you need to send frequent messages.

Be creative with your push notification

imgpsh_fullsize (4)

When Sending Push Notification To Your Targeted Audience in quick manner, it is very important that you remain extremely creative and defined about your needs. Send targeted, pinpointed messages to your audience using a simple, holistic process.

These are just some of the core processes and systems that you can leverage into before choosing to decide the ways to streamline the operation of your push notification service. To learn more about using push notifications; please click the Website.

How to Choose the Best Third-Party Company to Send Push Notifications on your Android/iOS Apps

How to Choose the Best Third-Party Company to Send Push Notifications on your Android/iOS Apps

This guide is a brief but useful coverage on Android Push Notification Service Provider. Should you want to learn how to holistically compare, choose and opt for a good android push notification provider; this should be the article you need to read NOW! For any ideas, please contribute your comment.

When it comes to choosing the best third party to send push notifications on your android/iOS apps, you can literally choose from a number of options. The best is in each of these sources, you will at least initially find a reliable company; who claim to offer you top of the mark services. And, the bad thing is when it comes to practical offering of the deliverables.

Here are some of the key considerations that you should look for when it comes to choosing a third party to Send Push Notifications On Your Android And iOS Apps. Read on, and if you are developer who has met with any source you think is good in terms of serving audiences, do let us know.

Flexible, pinpointed and offers superior personalization

Flexible, pinpointed and offers superior personalization

Choose a third party company for sending push notification that reaches the defined set of audiences through advanced segmentations and trigger options. For example, it should send reactivation application push messages only to those people who have been opened the application for many days. When the entire attribute of personalization is usefully integrated into an application for delivering timely and relevant push notifications, you can expect a massive, remarkable increase and improvement in push notification opt-ins.

Allows you A/B Testing facility

Allows you A/B Testing facility

In push notifications, a lot of improvement necessarily depends on research. The better your copy and message is structured, and the better you cater to your audiences, quicker and easier you can meet their evolving needs. The company you choose should give you the scope of A/B testing. This helps you learn what engages and inspires your audiences the most so that you can deliver the proper message at the proper time.

Timing

Timing

The third party company that you choose should be able to send timely notifications in defined manner. The entire messaging campaign should be carefully designed and devised and that rather than concentrating on composing a plain message; the entire idea should be carefully reflected in a thoughtfully written, meaningful message. When it comes to timing, it means the third party company that you choose should be smart and simple enough to understand the time a specific message should be sent.

These are some of the core ideas that you need to understand before choosing a third party application for delivering push notifications. The key objective of the application is to work timely, pinpointed messages.

Choose a company that understands its audiences, sends timely and relevant messages on time, and which is good in terms of usability.

Should you want to learn more about android push notification service, android push notification provider; we recommend you read This website.

Best Push Notifications practices for Mobile Marketers

bulkpush_Best Push Notifications practices for Mobile Marketers

Read the Best Practices Of Designing Great Push Notifications that work and perform really well!

Push notifications are changing the entire approach of mobile marketing. It is literally and fact-backed proven that push notifications generate better audience engagement, increased sales, higher return out of investment and best of all retain existing customers and convert new leads into prospects. All thanks to the marketing mechanism idealized and characterized by push notifications.

With changing marketing dynamics and volatile audience engagement; it has become extremely urgent for marketers to holistically channel their marketing ideas. They need to enhance their presence across platforms and channels. The more they are available online, in handheld devices, better is their chance to easily maintain a steady bond with audiences, and when it comes to mobile marketing; push notifications play a pivotal role.

But just devising strategic notifications to evenly cater to the evolving audience base is not everything. You need to be defined as a marketer about your key objectives, and working modules. With this brief article, we are covering some of the Most Important Best Practices For Mobile Marketers; which they can use in order to streamline the entire mobile marketing job, and enhance their credibility of doing businesses online.

bulkpush_. Best Practices For Mobile Marketers

Write Great Notifications

When it comes to delivering best push notifications, all you need to know is how to create an increased attention and inspiration without necessarily compromising on the overall productivity of your message. What you write matter a lot. The crispy, short, and simple your message is, better is your chance to connect and collaborate with your targeted audience. That’s why put special and increased attention on content.

Define your KPI

KPI is short for key performance indicator. User patterns and visitor volumes only give some ideas about how your entire job is doing. In order to smartly grab an idea about How Well Your Push Notification Is Doing, you can manage some other KPI as performance metrics; such as revenue or life cycle value.

Timing Matters

Push notifications act as a great instrument to engage with your key audiences, but you need to be defined about timing based on the unique demands and needs of your customers. Send them notifications exactly when they need. This multiplies the chance of getting your notifications read

Other Best Practices

  • Use words that are proven to increase attention

 

  • Write catchy and quick notification

 

  • Give your audiences simple ways to click the message

 

Push notifications have been changing the way businesses are being done, the simplistic notifications are actually heralding an entirely unique age of marketing which is pinpointed and customized.

Push Notifications Can Actually Be a Great Tool For Communication, and if used properly, it can lead to a number of improved marketing strategies which can help a service make new sale.

To learn more about how the notification can act like a great guide for marketers, and how to devise a practical notification for better message; please click the Website.