How Important Push Notifications Technology Is for the App Industry

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Evert time your friend tags you on a photo, you receive a push notification. Every time, a marketer sends you a promotional text hoping to convert you from lead to customer; you receive a push notification. Every time, a new thing happens which you might be interested to learn, news sites sends you a push notification hoping you would read, open and take an action on it such as commenting or sharing the post.

Therefore, our life practically is invaded (for good) by push notifications. They are everywhere; and they will not leave you if they can reach you – whether you are trekking or swimming or simply having a stroll on a desert or flying.

Marketers already understand the need of push notifications; and hence they are trying out newer ways to connect and collaborate with their end users with this interactive medium of communication.

Adding notifications in an application yield a range of benefits; some of which necessarily include the following –

Push Notifications Can Multiply Engagement. They can easily inspire people to take an action, and thereby promoting the user interactivity within an application.

Push notifications give users ample chance to control how they want to be updated. In fact, they can even seek to transform the way they want to keep latest about anything. If they want not to be notified, they can simply change the settings.

Adding push notifications to application can help people pinpoint the customer behavior. Push notifications offer sophisticated ways to learn about the customer behaviors. With these data, you can effortlessly get a hold into the customer sentiments.

The ease of use is another factor for which marketers are increasingly using push notifications in applications. So, given the obvious benefits it can be reasonably concluded that push notifications when added properly into an application eco system can yield truly vital set of benefits for a business.

The only thing that requires careful evaluation when Choosing A Push Notification Solutions is that the service provider should have adequate range of solutions and that its push notifications should be properly devised. If you want to learn more about push notification solutions that work; please click the Website.

 

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How to Find Creative Push Notification Services

When it comes to engaging customers with targeted, pinpointed push notification services, which are the key things that you take into consideration? While the choice of time is important, for generating better results, you also need to be defined and articulated about your text. Creative Push Notification Services can help you generate better sales and better audience engagement. Please find below some of the core ways you can develop and design pinpointed and useful creative push notification services. In this article, you will learn –

  • What is creative push notification?
  • Benefits of creative push notification.
  • How to design creative personalized push notification?
  • What is Creative Push Notification?

    Creative push notification necessarily refers to notifications that are simple and easy to read; and written according to the standalone preferences of audiences. When you send a personalized text to your audience, it is expected to generate better sales prospects and help you develop a constantly updated fraternity of loyal audience. In simple words, notifications that come with personalized text that help your audience relate them and their preferences with your brand are creative push notifications. In push notifications, you do not write for everyone in mind rather you send targeted pinpointed message to everyone separately.

    Benefits of Creative Push Notifications

  • Creative push notifications generate better sales prospects
  • They bind audiences together and they feel at home with your brand
  • These notifications can accelerate sales prospects and channelize your
  • How to Creative Personalized Push Notification?

    When it comes to Designing Personalized Push Notification, you need to be decided about a few things. It should have useful, pinpointed text depending on individual audience preferences. For example, if it is weather application, when you send a notification to a customer living in the LA area, you can mention the name of that customer in the notification and then mention the update of the weather in the area the person lives and then recommend some funny ways for the person to enjoy the day.

    When it comes to working with creative push notification, you need to write personalized and custom text, and make a story based around the physical location of the user. You need to integrate the person’s preferences and history of purchases with your brand in order to retain the customer and make sure that the entire ecosystem works, easily and with less work.

    How Product Owners can benefit by push notifications service?

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    This article covers these

    • What is a push notification?
    • Benefits of push notification?
    • Types of push notification
    • How product owners can benefit using push notification service

     

    What is a Push Notification?

    What is a Push Notification

    A push notification is a type of standalone message, which pops up on a mobile device. The message could be triggered by businesses that want to draw the attention of their consumers using devices they use. App Publishers Can Send Push Notification Anytime, without having to make users use the device or use the app from where they receive notification.

    Benefits of Push Notification

    Benefits of Push Notification

    There are a number of reasons for which businesses are using push notification. It can help businesses engage users, provides you with insights about your audience which you can measure to improve your branding, the nature of push notification allows users to customize them according to their standalone preferences; thereby making it extremely simple for effective utilization. It is easy to use and has been found to work across devices and in engaging audience.

    Types of Push Notification

    Types of Push Notification

    There are a Number Of Ways Push Notifications Can Be Sent. Some of these include:

    • Simple notification – Sending a one-off message straight away
    • Scheduled/recurring notification – create recurring message over a chosen time
    • Geo-fencing push – Creating a message that can be sent when a customer is nearby a store, enters, or exist a store.
    • Targeted push – Sending notification to specialized group of audiences

     

    How product owners can benefit using push notification service

    Actually the effectiveness of push notifications depend on the type of service provider or the channel a business choose. Using a proper push notification service, a product owner can receive a number of benefits. They can enhance their consumer interest, reach out to new audiences, develop a sophisticated base of audiences and learn about the sentiments of the market so that they can effectively meet the evolving demands of the market.

    However, the effectiveness of a push notification largely depends on the type of service you avail to deliver the notification. Push notification service providers such as BulkPush offers a number of benefits such as:

    • Unlimited push notification so product owners never run out of content to deliver targeted messages to their audiences.
    • Using bulk push control panel, product owners can create push notifications with pictures, or html pages, or any type of content you desire. You can even create an html page from inside your control panel.
    • It offers multiple language support so targeting users across the world become easy
    • The cross platform function of bulk push makes the entire purpose of delivering message simple and easy
    • The remote API and one editor are other features that make Bulk Push a reliable push notification service provider.

     

    Please visit the BulkPush Website to learn more about how they can help you with your marketing efforts. Push notification when availed properly can yield meaningful value.

     

    10 Best Push Notification Practices for Ecommerce Marketers

    10 Best Push Notification Practices for Ecommerce Marketers

    There are a number of best practices available for e commerce marketers when it comes to Offering Push Notification Services. This article covers a few of them, please read on, and if you are an e-commerce marketer please let us know of your thoughts in the comment section below.

    Most e commerce marketers often undervalue their entire campaign. They spend a good amount of money researching their audience, thinking which services would suit their standalone preferences, and how the entire process would be designed. But factually; it does not work this way.

    In order to connect with your audiences and reward their connection with you, please leverage on the push notifications properly.

    • Send pinpointed messages
    • Avoid generic pushes
    • Research the accurate number of audiences and then develop a strategy
    • Customize the content of the message
    • Asking for permission is crucially important
    • Edit, experiment with your messages
    • Measure the results
    • Maintain secrecy
    • Keep them in the know of latest arrivals and stock
    • Maintain secrecy

    Send pinpointed messages

    Sending pinpointed messages refers to sending targeted, geo-specific messages timely; according to the standalone requirements of audiences. The more details and accurate you send them messages which they read and then act on, better is the chance for your entire e commerce campaign to act and perform well. The content of the message needs to be designed according to the relevancy of the time.

    Avoid generic pushes

    This means Sending Push Messages which are not targeted well, and sending in bulk e commerce messages which are not researched well. This type of messages usually do not do well, and they quite often fail to offer meaning.

    Research the actual number of audiences and then develop a strategy

    Research the number of audiences whom you send the messages. Before developing a strategy, you need to be defined about what you need and then develop a standalone identity so that it can effectively measure its results and then you can channelize your entire work system

    Customize the content of the message

    When it comes to sending targeted messages to your audiences who are your e commerce customers, be defined about the message. Customize the message according to the buying preference of the customer, his purchasing decision

    Asking for permission is crucially important

    It is very important to ask for the permission of your audience before sending them any messages. If your audiences are not ready to receive any messages; they are not going to read the messages that you sent.

    Edit, experiment with your messages

    Experiment with your messages; make sure that they read what you send. Research, which type of messages gets read, and who read your messages. Ensure which type of messages you send, and then according to the context of messaging; do the A/V test and the change

    Measure the results

    Measuring results refers to seeing and researching how is your entire campaign fairing. The entire process of measuring results is a lot of work, just understanding the pinpointed ideas and making sure how the entire stuff works does the difference.

    Maintain secrecy

    Do not spam audience. Maintain secrecy and do not necessarily

    maintain and mention irrelevant and over the result messages. Always feel them confident that you keep their information confidential.

    Keep them in the know of latest arrivals and stock

    Letting your customers know of the latest arrivals is a great way to keep them in idea of what’s is your stock and therefore keeping them in the latest loop, and informing them that you value!

     

    How to use Beacons or Geofencing to Attract and Retain Customers

    How to use Beacons or Geofencing to Attract and Retain Customers

    Technology is evolving at a faster rate than expected. Earlier, what used to be a tough task is now made simply uncomplicated with the help of state of the art technology. In today’s article, we will talk about two location-specific technologies; which are doing the rounds in the technology domain. We will talk about geo fencing vs. Beacon, and we will pinpoint each of their benefits with special reference to their uses. Read on, and should you have any query; please contribute your ideas with specialized comments!

    First, let us understand what is geo fencing

    If geo targeting allows marketers to become more granular and add or delete specific users in the area, geo fencing on the other hand is a bit more pinpointed and captures almost all of users who move into a certain area. The actual purpose of developing geo fencing is to target communications in a given zone, in a more precise and empowered manner. For example – retail operators who want to attract the specialized attention of shoppers as they pass by their stores, can use geo fencing

    How geo fencing works?

    It mostly uses GPS technology to cordon off a specialized area into a practically defined virtual fence. When a device it can detect moves in or out of that fence; triggers are sent and users get notifications.

    Geo fencing at work with example

    If you have attended an art concert from a brand, and while attending the event; if you received any notifications from them asking you to shop from their stores, it is perhaps because they have used geo fencing.

    what is beacon

    A beacon, when it comes to the context of the location based technology, refers to a small hardware device which enables data transmission to mobile devices with a specific range of the device. For most of such applications, the recipients must have their Bluetooth device turned on, should have installed any other specifics and they should allow receiving transmissions.

    How beacons work

    Bluetooth technology is cheaper than GPS, and beacons work with the help of the technology. However; the downside of the technology is that many people do not actually keep their device turned on while moving around.

    Beacons at work

    To start getting to understand beacons, you might need to install apps, accept the request for receiving location specific and Location Based Services, and turn on the Bluetooth on your device

    Beacons can pinpoint better accuracy about the exact location, geo fencing can be more easy to incorporate and integrate, beacons heavily rely on Bluetooth technology, while geo fencing work with GPS.

    In simple words, which technology is better for your business actually depend on a number of factors. Which technology do you need specifically depend on the nature of service that you want to promote. Should you want to learn more about technologies to communicate and collaborate better with your targeted audience; please click the website now!

     

    Android vs IOS – Push Notification Satisfaction Survey

    If you use iOS regularly, you might have already seen you receive fewer notifications or in other words, notifications do not invade your mobile screen. On the other hand, if you use android phone, you know notification is an integral part of your life. If you have used both, you would have certainly asked why notification distinguishes between them. The answer is no magic. Read!

    The workflow associated with the operating system Decides The Frequency Of Notifications that appear on them. The notification center (iOS) and the notification drawer (Android) work differently and thus they treat notification uniquely and it reflects in the frequency at which a user sees, receives and acts on it.

    Some of the key differences that determine the CTRs of android and iOS include –

    Sticky notification alert which appear on android at the top left corner of the mobile phone

    Notification icons usually stay at the top left of an android phone’s screen which prompts a user to take an action on them. On the other hand; on iOS, you will see less or fewer notifications and can be accessed through pulling down of the notification center.

    Notifications more prominent on lock screen on Android

    By default, on android, you can almost always see the notification alerts on lock screen. As a user, if you need to get rid of you need to manually clear them off. On the other hand, on iOS; once you unlock the screen, your notifications are automatically gone

    On Android, users are exposed to notifications hen accessing shortcuts, in iOS; no notifications appear in the control center.

    In short, the entire subject of notification changes its definition and perspective on the mobile operating systems.

    Survey done on user perspective and their behavior suggest the Click Through Rate And The User Engagement Phenomenon Of Android is relatively much greater in the iOS. As we discussed in the article, the core reason of it is that the notification system and workflows in the android operating system is much streamlined and it acts a decisive part in the operating system.

    The notification system and its subsequent behavior influence user patterns and CTRs. Despite having simpler, uncomplicated operating system, when it comes to notification; iOS lacks behind and Android is the clear winner. It actually depends on the context whether a notification is annoying or productive.

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    1. Android vs IOS – Push Notification Satisfaction Survey

    2. Key differences that determine the CTRs of android and iOS include –

    • Sticky notification alert which appear on android at the top left corner of the mobile phone
    • Notifications more prominent on lock screen on Android

     

     

    How to hire the best push notification service provider?

    When it comes to choosing a good push notification service provider, which are the core things that you keep into account? Is this the affordability, ease of use, flexibility? Well, on a balanced note, let us cover some of the core things, including those mentioned, as the deciders for choosing a push notification service provider.

    It is all about personalization

    Most push notification service providers offer you bulk push notifications, but they do so at a price – they do not allow you to customize the message you want to send. Therefore, always look for a Push Notification Service Provider That Offer You Personalization Features – such as inclusion of first name etc

    Could they support the volume?

    Adjusting to the throttle speed, merge texts yet send millions of notifications in seconds time. This is the speed and accuracy for having a state of the art, and fully professional push notification service provider. Make sure that you can send as many notifications as you want.

    Do they use interactive push notifications?

    When it comes to choosing a great push notification service, you should look around a company that offers notifications services at a great way. It should Send Interactive Push Notifications so that people can easily communicate and interact with your idea

    Content localization

    When it comes to Choosing A Good Push Notification Service Provider, you should always look around for a service provider that offers content localization services. Which means the content that you send is pinpointed to local geographies. This promises higher conversion and improved traction

    Does the push notification service provider you want to hire uses A/B testing

    This is very important to retain clients and garnering new ones. Before sending push notification, you should usually seek out for newer ways to connect and collaborate with audiences. If the notification service provider uses A/B testing feature, it surely is serious about your content. This feature allows you to correct any issues you have with existing A/B testing.

    Other than the features mentioned above, there are many other things as well, which are equally important when it comes to choosing a state of the art, and highly beneficial and useful notification service provider. It should feature intelligent targeting, good granular control around the delivery schedule, send pinpointed content in local time, offer provisions for in-app notification.

    These are some of the most important things that you should take into account before choosing a good push notification service. To learn more about a Professional Push Notification Provider that can help you train new clients and offer personalized and useful services.